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Bluestone PIM MCP

Manage Your Product Data From Your AI Chat

Connect your AI assistant to the Bluestone PIM trial environment through MCP.

Use simple prompts to find incomplete products, update attributes, and enrich product data.

API-first

MCP-native

LLM-neutral

MACH certified

EU AI Act-ready

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What can you achieve with Bluestone PIM MCP?

Check and validate product data

  • Check data completeness by market, catalogue, or supplier
  • Compare attributes across languages and markets
  • Validate data against EU DPP, channel, and internal requirements
  • Generate reports and flag issues before publishing
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_Enrich-and-update-product-data

Enrich and update product data

  • Generate missing attributes, descriptions, and translations
  • Update product data across markets and languages
  • Save changes directly within the workflow

Manage catalogues and publishing

  • Create categories and reorganise catalogue structures
  • Update hierarchies and product assignments
  • Trigger channel syncs and review publishing history
  • Run checks before changes go live
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the agentic PIM

700+

Task-level endpoints. Surgical, granular, idempotent.
UI / API parity

100%

Every UI operation has a machine-callable equivalent.
Agent protocol

MCP Native

Claude, ChatGPT, Cursor and custom agents.
Certification

First MACH PIM

Composable, headless, cloud-native, API-first.

What this gives you

One connection. Your entire PIM, agent-ready.

Any MCP-capable agent

Claude Desktop, ChatGPT Apps, Cursor, your own custom agent — whatever speaks MCP connects and operates Bluestone PIM out of the box. No vendor approval, no waitlist.

Full data model, not a slice

Products, catalogues, attributes, contexts, assets, publishing, workflow — every concept in the platform is reachable. The same depth your team works with, exposed to any agent.

Enterprise governance built in

Same access controls, same audit trail, same workflow rules as the rest of the platform. Every agent action is logged. Agents operate within your safety boundary — not around it.

What can you achieve with Bluestone PIM MCP?

Check and validate product data

  • Check data completeness by market, catalogue, or supplier
  • Compare attributes across languages and markets
  • Validate data against EU DPP, channel, and internal requirements
  • Generate reports and flag issues before publishing

Enrich and update product data

  • Generate missing attributes, descriptions, and translations
  • Update product data across markets and languages
  • Save changes directly within the workflow

Manage catalogues and publishing

  • Create categories and reorganise catalogue structures
  • Update hierarchies and product assignments
  • Trigger channel syncs and review publishing history
  • Run checks before changes go live

How to connect Bluestone PIM MCP and use it?

Connect your AI assistant

Connect a compatible AI assistant, such as Claude or Codex, to Bluestone PIM.

Sign in

Log in securely to give the assistant access to your account.

Give it a task

Ask the AI to find missing product data, write descriptions, translate content, or reorganise categories.

Get the results

The AI uses Bluestone PIM tools to complete supported tasks and show you the results.

Keep working

Update product data, check compliance, or start publishing workflows without manually navigating the PIM interface.

How it works

What can AI agents do via Bluestone PIM MCP?

Every AI capability in Bluestone PIM — enrichment, translation, analysis, imagery — is a thin layer over a model the customer chooses. We don't ship our own foundation model and we don't lock you into someone else's. The platform is the operator. The model is interchangeable.

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Any LLM provider

Any MCP client

No walled gardens

BYOM-first

BYOM in practice

Bring your own model. Without a re-platform.

Three concrete ways our customers exercise the openness — and what it lets them do that closed-AI platforms can't.

Match the model to the task

Use a frontier model where quality matters. Use a cheaper one for high-volume work. Per-capability, per-context, all from the same platform.

Stay current without waiting

When a better model ships, adopt it the day it launches. You're not waiting on the PIM vendor to certify it.

Your data stays yours

Your models access your data on your terms. No quiet siphoning to vendor training pipelines. No shadow data flows.

What MCP gives an agent access to

Deep coverage across the core. Read and write.

The MCP implementation covers the concepts your agents will work with most — products, catalogues, attributes, contexts, assets, publishing and workflow. Not every API endpoint has a dedicated MCP tool yet, but the core data surface is solid and coverage grows continuously. Every call runs through the same access controls and audit trail as the rest of the platform.
CONCEPT READ WRITE
PRODUCTS
Product (single, group, variant)Including variant group assignment and promotion ✓ ✓
Attribute valuesSimple, dictionary, column, matrix, compound ✓ ✓
Product connectionsCross-sell, related, accessories ✓ ✓
Completeness scorePer context, per catalogue; create and manage requirements ✓ ✓
Product historyWho changed what, when (read-only) ✓ —
CATALOGUES & ATTRIBUTES
Catalogues & category treesHierarchical nodes, product-to-node membership ✓ ✓
Attribute definitionsSimple, dictionary, column, matrix, compound, relation types ✓ ✓
CONTEXTS & ASSETS
Contexts (language/market)Read-only definitions; read/write context-scoped values ✓ ✓
Assets & mediaSearch, browse, upload via presigned S3 flow ✓ ✓
PUBLISHING & WORKFLOW
Sync / publishTrigger sync, view publish history, get diffs ✓ ✓
Tasks & workflowsList, assign, update status ✓ ✓
See the full list of the MCP tools →

For Developers & Power Users

Bluestone PIM Labs

For developers and power users looking to bring Bluestone PIM into their own AI workflows — Claude, Cursor, or ChatGPT. Connect remotely, run locally, or fork it entirely. Start building your own specialised flavours of the Bluestone PIM experience, tailored to your team's specific niche and expertise.

Go to the Labs →

From Labs to Production

The path to Extensions Hub

Labs is the on-ramp. If what you build gets traction, the next step is the Bluestone PIM Extensions Hub — the marketplace where integrations and tools reach the full Bluestone PIM customer base, with the option to monetize.

Related capabilities

Built for Agents

AI Capabilities

The six AI agents built into the platform — and the models you can swap behind each one.
Learn more

Built for Agents

MCP (Agent Gateway)

The open protocol that lets Claude, ChatGPT, and Cursor operate Bluestone PIM.
Learn more

Built for Agents

Integration Patterns

How the open APIs and webhooks connect to the systems you already use.
Learn more

Sign up to our MCP Trial Server

Get Access to the MCP Server

Fill out the form to get access to our trial MCP server and connect your AI assistant to Bluestone PIM.

Frequently Asked Questions

  • MCP (Model Context Protocol) is a standard that lets AI assistants connect to external tools and data. It allows an AI assistant to interact with Bluestone PIM and work with product data using natural language.

  • Yes! Anyone interested in Bluestone PIM can try MCP for free, even if they're not a Bluestone PIM customer yet. Connect a compatible AI assistant and explore how AI can help you work with product data.

  • You can connect compatible clients that support remote MCP servers and OAuth authentication, including Claude, ChatGPT, Cursor, VS Code, and Codex. Availability depends on the client's version, plan, and settings.

  • No. The MCP connection uses OAuth authentication. You don't need to add a Management API key or copy an access token into the server configuration.

  • Yes, if the connected tools and your user permissions allow it. The AI can perform supported operations, including changes to product data. Review proposed actions before allowing changes.

  • Ask your AI assistant to list the available Bluestone PIM tools and confirm the organisation context, without changing any data.