Enforce One Source of Truth

A single source of product truth your team, your customers, and every agent can act on.

When agents act at machine speed, the data they act on has to be right — because a mistake reaches every channel before anyone notices. Truth your people and your machines can both rely on.

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API-first

MCP-native

LLM-neutral

MACH certified

EU AI Act-ready

What "one source of truth" actually means

Not one place to store data. One version everyone can trust.

Validated continuously

Checked as it changes, not in quarterly QA. Errors caught before a channel ever sees them.

Traceable end to end

Every value carries its lineage — where it came from, when it changed, who or what changed it.

Consistent everywhere

One product, read the same way by every person, channel and agent. No drift between systems.

The new stakes

When agents act at machine speed, bad data does too.

Before agents, a person looked at a record before it shipped. A wrong price or mismatched spec got caught at that checkpoint. Agents publishing hundreds of records an hour don't stop to look. By the time the mistake is spotted, it's already live on every marketplace, every sales channel, and every AI answer engine that pulled from your feed.

Get the data right and speed is your advantage. Get it wrong and speed is the problem.

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The decision you're accountable for

You can't let an agent act on data you can't vouch for.

An agent making thousands of decisions a day is only as safe as the data underneath it. To stand behind every call it makes on your behalf, you need to prove where each value came from and that it was right — not just trust that it was.

That proof used to be a nice-to-have. Now the regulators require it.

Regulatory Readiness

EU AI Act and EU DPP both demand provenance and traceability most platforms can't show. Here it's designed in — part of the product, not bought as a separate services engagement.

  • → Full data lineage and audit trail across every human and agent action
  • → Provenance on each value — where it came from, who or what changed it, when
  • → Compliance shipped as a product feature, not a professional-services line
EU AI Act-ready EU DPP-ready GS1 Full audit trail Data provenance
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the agentic PIM

700+

Task-level endpoints. Surgical, granular, idempotent.
UI / API parity

100%

Every UI operation has a machine-callable equivalent.
Agent protocol

MCP Native

Claude, ChatGPT, Cursor and custom agents.
Certification

First MACH PIM

Composable, headless, cloud-native, API-first.

Continuous validation

Full data lineage

Two-Layer API

Audit-grade history

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See what trustworthy product data makes possible

You can't hand work to agents you don't trust. A short conversation — where your product truth stands today, and what becomes possible when every agent can be trusted to act on it.