- Bluestone PIM was founded in Norway as a start-up company ready to disrupt the PIM industry
- The coding started for the Bluestone PIM services
- Established AWS sites in Frankfurt and Dublin
- We opened our development site in Gdansk
Our Story
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Bluestone PIM is a composable PIM provider for global retailers, manufacturers, and distributors who want to make their enterprises innovative and agile. By choosing Bluestone PIM, our customers can trust us to consistently improve our technology and features to stay ahead of the curve.
See how we support businesses to scale & grow
Retail
Case study: How Zeeman Cut Product Localisation from 6 Weeks to 1
Zeeman textielSupers B.V. aimed to modernise their e-commerce stack and reduce dependency on legacy systems. Using Bluestone PIM’s MACH-based platform they transformed product data operations and optimised their customer buying journey foundations.
Building & Construction
Streamline Digital Business Processes with PIM
How Isola ensures product information consistency across the company's operations
Retail & eCommerce
PIM in B2B Sales
How Neumann leverages product data to increase their digital business volume
RETAIL
Case study: How Zeeman Cut Product Localisation from 6 Weeks to 1
Zeeman TextielSupers B.V. modernised its e-commerce stack and reduced reliance on legacy systems with Bluestone PIM.
Manufacturing
Case study: How Bergene Holm Eliminated Manual Updates for 6000 SKUs
Bergene Holm simplified product data management and improved digital performance with Bluestone PIM.
Manufacturing
Case Study: How Saint-Gobain Distribution Norway Works with Suppliers to Enrich Product Information
Saint-Gobain Distribution Norway now delivers high-quality product information across the organisation with Bluestone PIM.
The industry leaders recognise Bluestone PIM
Bluestone PIM has been recognised by leading industry analysts, including:
- listed in Gartner’s Market Guide for Product Information Management Solutions 2025
- recognised as a “Major Player” by IDC
- recognised by Ventana Research
These recognitions validate what we build for: a modern PIM platform designed for enterprise scale, composable architecture, and continuous innovation.
We were ranked as a Major Player in IDC’s “MarketScape Worldwide PIM Applications for Commerce 2021” report. Our software strengths mentioned in the comparison paper were: modern architecture, ease of upgrade, and modularity
We became a certified member of the MACH Alliance, a group of independent companies that advocate for open, best-of-breed technology ecosystems
We received recognition as a “Vendor of Assurance” from Ventana Research in 2023. Bluestone PIM was esteemed as a platform to be particularly effective in elevating customer experience in a digital sales setting
Bluestone PIM was listed in Gartner’s “Market Guide for PIM Solutions” (2022) and in the report “What Data and Analytics Leaders Need to Know About Composable PIM” (2023) among the key players
Einar Augedal
Chief Executive Officer
Einar Augedal
- MSC in Business and Administration, Vaxjo University
- 20+ years of industry experience
- 21 years-experience as a CEO within e-commerce tech
Morten Næss
Chief Product & Innovation Officer
Morten Næss
- MSC IT, Norwegian University of Science and Technology (NTUN)
- Head of Tech Council - MACH Alliance
- +20 years of industry experience
Borgar Hestad
Chief Sustainability & Digital Trust Officer
Borgar Hestad
- MSC in Finance, University of Strathclyde
- MSC Strategic Leadership, BI Norwegian Business School
- +20 years of industry experience
Andreas Rudl
Chief Marketing Officer
Andreas Rudl
- Bachelor of Science (BSc), Business Administration and Marketing, The University of Manchester
- Marketing Council - MACH Alliance
- Vice President Global Marketing, +8 years of industry experience
Joanne Veenvliet
Chief Sales Officer
Joanne Veenvliet
- Extensive experience in the software industry
Adam Borowiak
Chief Engineering Officer
Adam Borowiak
- Ph.D Norwegian University of Science and Technology (NTNU)
- Extensive experience from the Software Industry
Tarje Melau Sørensen
Chief Financial Officer
Tarje Melau Sørensen
- MSC in Business and Economics, BI Norwegian Business School
- 15+ years experience from business, finance, accounting and entrepreneurship
Audun Semb
Head of Customer Experience
Audun Semb
- IT - Informatics, University of Oslo
- Extensive industry experience in PIM and e-commerce
- +20 years of industry experience
David Lysnes
Head of Platform Services
David Lysnes
- Extensive experience in the software industry
Morten Snørsvald
Co-founder and Senior Product Specialist
Morten Snørsvald
- BSc Hons, Computation, The University of Manchester
- Co-Founder & Customer Success of Bluestone PIM
- Senior Product Specialist
- Board of Directors
Jon Anders Aas-Haug
Founder and Chairman
Jon Anders Aas-Haug
- Bachelor of Science, Information Technology, University of South-Eastern Norway
- Founder and Chairman of the board in Bluestone PIM
- Founder, CEO and Chairman of the Board in WebOn AS
Kelly Goetsch
Board Member
Kelly Goetsch
- Chief Strategy Officer at Commercetools
- 4x O'Reilly Author
- Co-founder of the MACH Alliance
Andreas Solberg
Board Member
Andreas Solberg
- Master’s in Business & Economics (Finance), BI Norwegian Business School
- Co-founder & Partner at Scale Leap Capital; Investor at Bluestone PIM
- 15+ years in CFO, Finance, M&A, investing, and board roles (IT sector)
Rolv-Erik Spilling
Head of Platform Services
Rolv-Erik Spilling
- Senior executive & entrepreneur; co-founder of Gture, Gvalueinvest, and Scale Leap Capital; investor in Bluestone PIM
- 25+ years in telecom with leadership roles at Telenor and Alcatel; board member incl. Norwegian Finance Holding ASA
- Master’s in Mathematics; executive strategy training at INSEAD
Auke van Urk
Board Member
Auke van Urk
- Serial entrepreneur & SaaS investor
- Former Global CTO @Valtech
- Co-founder of the MACH alliance
- 20+ years of industry experience
Meet our Management Team
Einar AugedalChief Executive Officer
- MSC in Business and Administration, Vaxjo University
- 20+ years of industry experience
- 21 years-experience as a CEO within e-commerce tech
Borgar HestadEVP Sales and Marketing
- MSC in Finance, University of Strathclyde
- MSC Strategic Leadership, BI Norwegian Business School
- +20 years of industry experience
Morten NæssEVP Technology
- MSC IT, Norwegian University of Sience and Technology (NTUN)
- Head of Tech Council - MACH Alliance
- +20 years of industry experience
Audun SembHead of Customer Experience
- IT - Informatics, University of Oslo
- Extensive industry experience in PIM and e-commerce
- +20 years of industry experience
Adam BorowiakVP Software Development
- Ph.D Norwegian University of Science and Technology (NTNU)
- Extensive experience from the Software Industry
Stine SaxegaardHead of Finance
- MSC in Finance, Norwegian School of Economics
- Extensive experience as a financial auditor
David LysnesHead of Platform Services
- Experience Industry leader in the Software Industry
Board Members
JOIN US
Interested in joining our team?
We are a global team of specialists in product data, composable architecture, and enterprise software, and we are always looking for curious, ambitious people who want to build technology that makes a real impact.
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