AI Agent
An operator inside the product. Not a chatbot beside it.
Hi, I’m your AI Agent 👋 What can I do for you today? I’m here to make your everyday PIM work faster and easier. I understand multiple languages, can guide you through the platform, and can help you get things done.
API-first
MCP-native
LLM-neutral
MACH certified
EU AI Act-ready
No learning curve
How much can it do? Just ask.
You don't need to know the right feature or the right phrasing. Tell it what you're after, and it'll show you what's possible — then help you do it. It's that simple.
- "What can you help me with?"
- "Show me all products without any images."
- "Which products are below 80% completeness?"
Bring me the complexity – I’ll make sense of it
Big task, small task, tricky task, next task — your AI Agent is always on standby.
OPERATIONS
Ask it to act – it handles the workflow
Stop clicking through menus. Describe the work — filtering products, running bulk actions, updating attributes — and the agent handles the workflow, the kind of multi-step job you'd otherwise build by hand.
- Update labels and attributes across many products
- Filter and bulk-action in conversation, not menu navigation
- Take on the kind of multi-step job you'd build in the Rules Engine
Find & surface
Get to the right products – and the gaps
Reach exactly the products you need without the usual digging, and surface what's incomplete before it turns into a publishing problem.
- Search by name, label, category, or attribute
- Spot incomplete products before they go live
- Understand exactly what is blocking publish
700+
100%
MCP Native
First MACH PIM
Context-aware
It works with what's in front of you
The agent understands the page you're on, the filters you've applied, and the products you've selected — so the help is specific to what you're doing right now, not generic.
- Knows which page and workflow you're in
- Acts on the products you have selected
- Responds based on your active filters and views
Built for real PIM work
Where I help most
Practical outcomes for the everyday moments that usually eat a team's time.
Onboarding
Supplier data onboarding
Speed
Deadline rescue
Quality
Launch guard
Growth
Market expansion
Team
Team independence
Reporting
Executive insights
Give me the complex stuff
One description in. A sequence of operations out.
Tasks that would be a chain of filters and bulk actions in the UI, described in plain language and worked through with the agent. Here's an example of how that looks.
"Find all products in Spring 2026 that are invalid, I want to label them 'Needs Fix', and then see the list."
AI Agent
Finds the invalid products in the Spring 2026 category and shows you the count
Applies the 'Needs Fix' label across the matching set
Surfaces the labelled products in your list, ready to work through
Result: the matching products are labelled and in front of you — ready for your team to act on.
Seasonal Archive
"Archive everything labelled 'Winter 2024' that hasn't been updated in over six months."
Combines a label and a last-updated filter, then runs the archive job on the matching set.
Multi-Context Publish
"Publish all valid products in Accessories to both the English and German contexts."
Filters for valid products and triggers the publish across both contexts at once.
Data Cleanup
"Remove the 'Legacy Price' attribute from every product labelled 'Migrated'."
Resolves the label and the attribute, then bulk-removes it across the filtered set.
Completeness Audit
"How many products in Electronics have a completeness score below 50%?"
Counts the set, then pushes the filter to your UI so you can work through them.
Instant Answers Embedded Anywhere
I’m your 24/7 platform expert
Not just quick answers — guidance on the work that's actually hard. How to build a complex filter, the right way to bulk-update a tricky set, how a Rules-Engine-style task gets done. Right where the work is, not buried in a help doc.
✓ Workflow Help
Workflow Help
✓ Context Knowledge
Expert PIM Advice
✓ Inline Education
Latest Features
Seamless Global Deployments
No language barriers,
just answers
The AI agent’s multilingual fluency ensures a seamless, high-speed experience that empowers global teams.
Strategic
Value the strategic impact
"Friction to Flow: AI Agent doesn't just save time – it gives it back."
Throughput
More catalogue work shipped per person — without scaling headcount.
Launch readiness
Catch publishing issues before a launch slips, not after.
Less IT bottleneck
Teams handle their own data work instead of queueing tickets with engineering.
Faster onboarding
New joiners run real catalogue work in their first week, not their first month.
Related capabilities
Built for Agents
MCP (Agent Gateway)
Built for Agents
AI Capabilities
Built for Agents
Headless, API-first
Book a demo
See the Agent in action
A short demo — real catalogue tasks worked through in conversation: filtering, updating, validating, publishing. The kind of work senior team members usually get pulled into.