White
#FFFFFF 80% of every surface. The discipline of not burying the message.
Brand Assets · 2026
Five signals · one monospace family · proof over decoration. We're not building a better interface — we're building the system where product work gets done, and the brand should say exactly that.
Master logo
The wordmark pairs with a triangle symbol that also stands alone. Use the color lockup on light surfaces and the white lockup on dark. Keep clear space equal to the height of the triangle on all sides, and never rebuild, recolor, or crowd it.
Color
Five colors each carry a piece of the strategy — never decoration. Dark Navy is the sixth: the ink they sit on. White leads on ~80% of every surface, Indigo is loud but rare, and each signal color has exactly one job.
#FFFFFF 80% of every surface. The discipline of not burying the message.
#441EFF The blue in our name. 1–2 words per surface: loud but rare.
#0A2540 Body text and dark panels. The anchor behind the light.
#5BE3F0 Wherever the system is in motion — agent calls, live counts.
#ADFFB5 The unmistakable 'this works' signal. Passed & validated states.
#F1FAFE Supporting surface — cards, sections, data blocks.
Typography
Monospace is the typography of code, terminals and API docs. Before a word is read, it signals: structured, precise, technical. One family carries everything — headlines, body, badges, stat values.
The brands building the new infrastructure of the internet chose this register — Stripe Press, Vercel, Linear, GitHub. We're claiming our place in that conversation. For long-form reading — ebooks and blog bodies — set copy in Roboto Mono, a warmer monospace tuned for length, while JetBrains Mono stays brand face.
Hero diagrams
Our hero images don't illustrate the product — they are the product's own logic, drawn in the brand. UI fragments, not stock art. Below is the grammar every visual asset is built from, shown as a live agent workflow.
UI fragments, not stock art. The asset is the platform.
Green-lit mint = a real, passed state. The eye lands on the payoff.
Agent calls, live counts, anything in flight.
Agent · Enriched · Published. Everything reads like the product.
Questions on the brand, or need an asset that isn't here? Daniel keeps the system honest — reach out.