Bluestone PIM at Forretning Online 2026

We're thrilled to have Palas Roychowdhury from Jernia joining us on stage at Forretning Online this year.

Palas will bring a rare perspective — that of someone who has lived digital transformation from the inside. As part of one of Norway's most recognised retail brands, Palas will share the real story behind Jernia's journey: the strategic decisions, the organisational shifts, and the lessons learned along the way.

This isn't a theory session. It's a first-hand account of what it actually takes to drive meaningful change in a complex business — and how the right technology choices can become a genuine competitive advantage.

Whether you're at the start of your transformation journey or deep in the middle of it, this is a conversation worth being in the room for — and afterwards, come find Palas at the Bluestone PIM booth to continue the conversation directly.