Product Content Europe 2026

Product Content Europe 2026 is the only event on the continent built exclusively around Product Content — bringing together the people shaping the future of product data, product experience, and product content management. Unlike vendor-led conferences or broader commerce events, this is an independent platform for knowledge sharing and real-world business impact.

Attendees gain practical insights from leading brands, explore how PIM, DAM, AI, governance, and commerce technologies work together, and connect with peers facing similar challenges — whether the goal is operational efficiency, global content scale, better customer experience, or AI-driven commerce readiness.

How Picnic is moving from a legacy monolith to a modern, composable PIM

As Picnic expands into new categories, its Salesforce-based master-data landscape is nearing its scalability limits. Job Seuren explains how Picnic is extracting product information from a monolithic model into a composable architecture — enabling a gradual migration to BluestonePIM without forcing every downstream system to move at once.

Key takeaways:

• 🔌 A canonical master-data layer decouples systems from the underlying PIM — swap sources without disrupting downstream apps

  🧩 Separating factual data from consumer-specific logic keeps the core model clean while giving teams ownership

  ⚙️ A shared delivery layer centralizes transformations, cuts duplicated logic, and scales with the org

  🔄 Salesforce and Bluestone PIM run side by side — incremental migration, no risky "big bang"

  📊 PIM-native features (dynamic taxonomies, inheritance, variants) boost data quality and help teams manage a bigger assortment