Digital leaders face growing pressure to move faster and smarter. This exclusive dinner brings business and elite racing together—anchored by Cameron Fraser’s championship-winning bike, on display for guests to experience up close.
Hear from Cameron Fraser and Jonathan Roberts (Chief Programme/Head of Architecture, ex-ASOS, Tesco & END Clothing) as they share how high-performance principles translate from the track to scalable digital leadership.
These five themes uncover how racing precision and business strategy combine to create teams that move faster, adapt smarter, and perform at a higher level — and we’ll explore them throughout the evening.
1. Set Up for Success
🚦 Performance starts before the race — strong alignment and solid architecture create the foundation for speed and stability.
2. Test, Tune & Evolve
🔧 Riders win by constant tuning; teams win by iterating, learning fast, and adapting without hesitation.
3. Analyse & Adapt at Pace
📊 Every lap reveals insight. High performers turn data into decisions quickly to stay ahead of the competition.
4. Resilience Under Pressure
💪 Grit and focus carry riders through tough conditions — and keep organisations moving when stakes are high.
5. Where Speed Meets Strategy
🏎️ Cameron and Jonathan show how racing discipline—embodied by the championship bike on display—translates into agile, high-impact digital leadership.
Led by Jonathan Roberts, Fractional CTO (ex-ASOS, END Clothing & Tesco), alongside 2× British Superbike Champion Cameron Fraser, this session blends real-world enterprise experience with racing discipline to uncover how high-performing teams build speed, adaptability, and consistency at scale.
Jonathan Roberts
Fractional CTO (ex-ASOS, END Clothing & Tesco)
Cameron Fraser
2 x BSB Champion & Account Executive
Here’s what makes this evening a standout opportunity for digital leaders:
⚡ A rare follow-up event after a fully booked Brands Hatch experience
🏎️ Leadership insights shaped by elite motorsport performance
🤝 Intimate networking with top digital, architecture, and commerce leaders
💡 Practical frameworks for 2026 planning, resilience, and growth