ASOS. END Clothing. 20 Years of Scale. What It Takes to Win in Agentic Commerce.
📅 11 June | 🕡 9:00–11:00 | 📍 Hotel SB, Plaça Europa
A closed-door breakfast for senior digital and ecommerce leaders. Jonathan Roberts, Fractional CTO has done it twice: £10bn+ GMV at ASOS, £30m uplift at END Clothing. The foundation in both cases was the same — scalable commerce architecture and strong product data foundations built to support growth.
In the AI era, that foundation also has to be agent-ready. Hear from Jonathan and leaders from commercetools, Algolia & Bluestone on what that looks like in practice. We'll finish with a guided bean-to-bar chocolate tasting to end on a sweet note.
In APAC/ANZ cost-conscious markets, our modular telecom platform streamlines operations, drives innovation and digital transformation without high upfront costs.
Meet our Founder & Executive Chair, Jon Anders, to explore how we can help you achieve long-term growth with scalable technology.
Why Digital Retail Leaders Shouldn’t Miss This
Join Jonathan Roberts, Fractional CTO, Andreas Rudl, CMO and a Vinny Masters, Strategic Account Director for Retail for a focused two-hour session with peers tackling the same challenges — built around real transformations at ASOS and END Clothing.
🤖 Product data is the new storefront AI agents don't browse your homepage — they query your API and parse your fields. +393% AI referral traffic to retail. 4.4× higher conversion when AI recommends — but only for merchants whose data is agent-ready.
🏗️ When technology becomes the bottleneck How legacy platforms, disconnected systems and technical debt slow delivery, block innovation and hold commercial ambition back.
⚙️ From complexity to AI-ready architecture How rebuilding product data foundations and simplifying your commerce stack unlocks speed, reduces cost and positions you for the agentic commerce layer being built by OpenAI and Stripe.
📊 Product data as a commercial growth engine How composable commerce and machine-readable PIM turn product data into a direct driver of omnichannel revenue, marketplace reach and AI-mediated discovery.
🤝 Peer-led conversation A closed room, no pitches. Senior leaders sharing what is working, what is not, and what they are building next.
🍫 Bean-to-bar chocolate tasting A guided 20–30 minute single-origin tasting to arrive, slow down and connect — before the real discussion starts.
Together, these discussions will equip the leaders with practical insights, proven approaches, and peer perspectives to confidently shape their ecommerce strategy for 2026 and beyond.
Event Details:
Dates: 5-7 November 2024
Location: Bangkok, Thailand
Our booth: 21
Don't miss the opportunity to engage with industry leaders and discover how Telia and Telenor have led the way!
Where Product Data Powers Intelligent Commerce Growth
Moderated by Andreas and featuring Jonathan and Vinny, this executive breakfast surfaces the practical realities behind retail transformation — from untangling legacy complexity to building the scalable, AI-ready architecture that drives measurable commercial growth.
Jonathan Roberts
Fractional CTO & Transformation Consultant
Andreas Rudl
Chief Marketing Officer, Bluestone PIM
Vinny Marters
Strategic Account Director for Retail, Commercetools
