H&M Blueprint: Building Product Data Foundation to Drive AI & Agentic Commerce
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📅 10 June | 🕡 8:00–10:00 | 📍 Central Barcelona
A closed-door breakfast for senior digital and ecommerce leaders — exploring how product data powers AI and Agentic Commerce: from detecting social trends to automatically surfacing the right products online to drive sales.
Hear directly from Adam Ull, Global Head of Product Data & Strategy at H&M, on how one of the world's largest retailers built a composable, AI-ready data infrastructure across 7 brands and 110 markets — alongside practical insights from all three partners Bluestone PIM, Amplience and MAPP.
In APAC/ANZ cost-conscious markets, our modular telecom platform streamlines operations, drives innovation and digital transformation without high upfront costs.
Meet our Founder & Executive Chair, Jon Anders, to explore how we can help you achieve long-term growth with scalable technology.
Why Digital Retail Leaders Shouldn’t Miss This
A focused two hours with Adam Ull from H&M and Andreas Rudl, CMO — and peers who are navigating the same questions. A unique chance to hear, learn and connect with senior retail leaders, grounded in one of the most compelling product data stories in global retail — with an authentic Spanish olive oil tasting to set the tone.
🤖 From social signal to product discovery How AI detects trends in real time and translates them into relevant products across channels — automatically.
⚙️ AI & Agentic commerce in practice How H&M moves from data to decision without manual intervention — and what that architecture looks like at 110-market scale.
📊 Product data as commercial infrastructure How connecting PLM, PIM and ERP creates the single source of truth that GTM teams actually run on.
🤝 Peer-led conversation A closed room, no pitches. Senior leaders sharing what is working, what is not, and what they are building next.
Together, these discussions will equip the leaders with practical insights, proven approaches, and peer perspectives to confidently shape their ecommerce strategy for 2026 and beyond.
Event Details:
Dates: 5-7 November 2024
Location: Bangkok, Thailand
Our booth: 21
Don't miss the opportunity to engage with industry leaders and discover how Telia and Telenor have led the way!
Where Product Data Powers Intelligent Commerce Growth
Moderated by Andreas Rudl and featuring Adam Ull, Global Head of Product Data & Strategy at H&M, this executive breakfast brings senior digital leaders together to explore how product data, AI and agentic commerce are reshaping retail — from social trend detection to intelligent product discovery at scale.
Adam Ull
Global Head of Product Data & Strategy, H&M
Andreas Rudl
Chief Marketing Officer, Bluestone PIM
