Connectors
PXM & Marketing
Adobe InDesign Sync
By Bluestone PIM
Use data from Bluestone PIM to create digital or print-ready product catalogs, product sheets, and other kinds of collateral.
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Extension Modules
PXM & Marketing
SEO Builder
Increase the visibility of your content and product pages, working towards higher search engine rankings by generating and storing search engine friendly URLs and associated metadata.
Features Overview
Automation
Automatically generates SEO-friendly URLs and metadata, ensuring time-saving and consistent optimization.
Full control
Allows manual editing of URLs and metadata post-generation for customization and flexibility.
Seamless data integration
Pulls data from Bluestone PIM and CMS, ensuring synchronized and optimized product information for SEO.
Metadata distribution
Syncs critical SEO metadata to CMS and API gateways, acting as a metadata hub to keep your content search-engine optimized.
Site structure alignment
Optimizes URLs and metadata based on your web catalog or CMS tree structure, covering products, categories, and articles.
How it works
SEO Builder seamlessly integrates with Bluestone PIM and CMS to ensure that your product data is always optimized for search engines.
During synchronization, it provides essential data to both CMS and API gateways, acting as a comprehensive metadata provider.
Benefits & Business Value
Enhanced search engine visibility
Boosts your site's presence in search results by creating SEO-friendly URLs and optimizing metadata, driving more organic traffic.
Increased efficiency
Reduces manual work through automation, ensuring quicker and consistent updates to your SEO content.
Consistency in SEO strategy
Maintains uniform SEO optimization across all products, categories, and articles, ensuring a cohesive approach across your entire catalog and CMS.
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Close the loop from send to sell with Bluestone PIM + Sitelucent: monitor digital shelf performance, optimize visibility and boost conversions.
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Turn your product data, whether 3D files or 2D photos, into interactive 3D, AR, and VTO experiences that deliver a real visual commerce advantage, boosting conversions, raising average order value, cutting sampling costs, and reducing returns.