Bluestone PIM recognized as Vendor of Assurance by Ventana Research

With the release of Ventana Research's 2021  

Product Information Management Value Index,

Bluestone PIM

receives recognition as a Vendor of Assurance. Ventana Research found the Bluestone PIM platform to be particularly effective in elevating customer experience in a digital sales setting.

The report is the distillation of over a year of market and product research efforts by Ventana Research. It is an assessment of how well vendors’ offerings will address buyers’ requirements for PIM software. The index is structured to replicate an RFI/RFP process by incorporating all criteria needed to evaluate, select, utilize and maintain technology, and maintain relationships with vendors.

The Value Index is designed to help professional buyers identify the best vendors for their Product Information Management needs. It provides specific numerical ratings, both overall and for each of the seven components of the Value Index, for technology buyers to consider. Five are product-experience related: Usability, Manageability, Reliability, Capability and Adaptability. In addition, the research team considered two customer-experience categories: Vendor Validation, and Total Cost of Ownership and Return on Investment (TCO/ROI). To assess functionality, one of the components of capability, Ventana Research applied its Value Index methodology and blueprint, which links the personas and processes for PIM to an organization’s requirements.

This is the first time that the company Bluestone PIM appears in Ventana Research's Value Index, however, it is not the first time for its team. Before the merger of 2018, Bluestone PIM's predecessor company WebOn was included in the Value Index, going back as far as 2012. This demonstrates both the continuity of the company's market presence and its progress.

“The importance for PIM to support the marketing and sales efforts across any channel from commerce to marketing is essential for every organization, and the product experiences have a direct impact on the overall customer experience,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “Bluestone PIM was rated as a Vendor of Assurance in the 2021 Ventana Research Value Index on PIM that from our assessment provides the confidence that its overall customer experience is best in class.”

"We appreciate that Ventana Research recognizes our platform's capability, customer experience focus, as well as our growing global reach. We will continue to create new ways to elevate customer experiences and enable seamless business interactions through features designed specifically for the multichannel, digital sales environment," said Borgar Hestad, EVP Sales and Marketing at Bluestone PIM.

Ventana Research

About Bluestone

Bluestone is a rapidly growing tech company with a global presence, specializing in state-of-the-art SaaS software for PIM that empowers retailers to create excellent customer experiences. The company has a team with offices in Palo Alto (USA), Amsterdam (Netherlands), Gdansk (Poland), Bangkok (Thailand), and Tønsberg (Norway). For more information, visit

Contact for media:


Einar Augedal, CEO

Phone: +47 97 14 54 96