Case Study: How Stadium Doubled Its B2B Business With Bluestone PIM

Stadium, Scandinavia's largest sporting goods chain, set out to modernise its product data infrastructure and move off a legacy on-premise PIM that had been in place for more than a decade. Using Bluestone PIM's MACH-based platform, the retailer replaced inriver, unified product content across nearly 200 stores in three Nordic markets, and built a single source of truth for both its retail catalogue and its fast-growing B2B Team Sales division.

Why Read This Case Study?

• Learn how a sports retailer with nearly 200 stores across Sweden, Finland, and Norway replaced its legacy inriver PIM and moved to a cloud-native, API-based architecture
• Discover how Stadium doubled the size of its B2B Team Sales division, which supplies 1,000+ sports clubs with customised kits, without increasing administrative headcount
• See how the retailer manages product content for global brands like Nike, Adidas, and Puma alongside its own private labels Everest and SOC from one platform
• Read how Stadium plugged its own AI translation models directly into the product data workflow, lowering localisation costs across Swedish, Finnish, and Norwegian