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Viktor Lövgren is a Senior Sales Engineer and team lead at Bluestone PIM. He has spent the past decade in e-commerce and product data, focused on PIM strategy and SaaS enablement. Viktor learned product data from both sides. He started as a buyer and implementer, working hands-on with ERP, PIM, WMS and order management systems, before moving into sales engineering. Today he helps companies make confident decisions about their tech stack, drawing on years of seeing what holds up in production rather than in a slide deck. On the Bluestone PIM blog, Viktor writes about treating PIM as a growth lever, not a backend tool. He is most useful on the questions that decide real outcomes: how product data shapes revenue, where product feedback loops break, and what separates a stack that scales from one that stalls. Before his career in tech, he played professional football in Sweden.