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How a Global Fashion Retailer Unified 1M+ SKUs With Bluestone PIM

A global fashion retailer needed to bring order to fragmented product data spread across teams, systems, and regions. At the same time, the business had to speed up product launches and scale enrichment across more than one million SKUs.

The goal was clear: create a flexible, API-first foundation that supports global operations and delivers consistent product experiences across every channel.

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SNAPSHOT

The Company At a Glance

Company

Global fashion retailer
Industry

Retail
Sector

Fashion and apparel
Region

Europe (headquarters), global operations
Sales channel

E-commerce, mobile app, 4,000+ physical stores globally, digital marketplaces
Scale

1M+ SKUs
Implementation partner

-

FEATURES (EXTENSIONS)

AI Enrich

AI-powered enrichment

EH__CUSTOM

Custom extension framework
EH_th_EDAM

External DAM integration

The Impact

Top Results

After implementing Bluestone PIM, the retailer achieved:

Single Source of Truth

Full migration from a legacy PIM consolidated all product data into one governed platform.

Faster Time-to-Market

API-based product data distribution pushes content to all channels without manual exports.

Stronger Team Collaboration

Centralised enrichment workflows now connect global teams working from the same data.

AI-Enhanced Data Quality

AI-assisted tagging and content enrichment improve accuracy and search relevance.

Automation & Efficiency

Custom UI extensions were built to fit internal workflows, cutting manual steps.

Scalability for Growth

Integration with marketing and experience platforms lets the system scale across new tools and channels.

THE CHALLENGE

A Legacy System on Borrowed Time

This retailer faced a familiar problem. Product data lived in separate systems across marketing, e-commerce, logistics, and supply chain teams. The business needed one place where product data could be trusted, enriched, and shared.

Each team worked with its own version of the truth. That led to:

  • Inconsistent product information across channels.

  • Slower launches and campaign delays.

  • Manual work and repeated data fixes.

  • Limited ability to scale globally.

OUR APPROACH

The Central Hub Between Engineering and E-commerce

Bluestone PIM became the central product-data hub for the retailer, acting as the control layer for product readiness across markets and channels.

Product data flows in from a legacy PIM, ERP, and DAM systems, where it is structured, enriched, and prepared before being distributed to e-commerce, marketplaces, and in-store tools:

  • Product data is consolidated from a legacy PIM, ERP, and DAM into a single governed platform.

  • Content is structured and enriched, covering descriptions, materials, care instructions, pricing, stock, logistics, supplier, and sustainability data.

  • AI-assisted tagging and enrichment improve product data quality and search relevance.

  • Enriched data is distributed via API to e-commerce, marketplaces, and in-store systems.

  • Custom UI extensions were built to fit internal enrichment workflows.

IMPLEMENTATION

From Discovery to Live

  • Months 0-3

    Setup & Configuration

    Data model setup, system configuration, extension planning.

  • Months 4-6

    Integrations & Rollout

    Integration with PLM, ERP, DAM, and legacy systems.

  • Months 6-9

    Go-Live

    Migration of 1M+ SKUs and onboarding of global teams.

  • Post Go-Live

    Extension development, AI testing, rollout across regions.

 

Today, the platform supports tens of thousands of enriched product variants each year.

How the Product Data Flows

Legacy PIM, ERP & DAM

Product, pricing, logistics, and asset data created and maintained across separate systems.

Bluestone PIM

Structure, govern, and enrich one certified product record per SKU.

Sustainability & Compliance Data

Material composition, production details, supplier info, and environmental metrics managed in one place.

Commerce & Distribution

Real-time publishing to e-commerce, marketplaces, and in-store tools.

The Solution

Capabilities Now in Place

AI-Powered Enrichment

Suggests keywords and product tags based on trends, improving search visibility and relevance.

External DAM Integration

Connects digital asset management so product data and assets stay linked and up to date.

Custom Extension Framework

Enables custom UI extensions and enrichment workflows tailored to internal team needs.

API-Based Distribution

Publishes product data in real time to e-commerce, marketplaces, and in-store systems.

Centralised Enrichment Workflows

Brings global teams together to manage and enrich product data in one governed platform.

WHAT'S NEXT

Looking Ahead

The retailer now treats product data as a core business asset. With Bluestone PIM in place, the focus shifts to:

  • AI-driven product experiences
  • Automated enrichment at scale
  • Integration with conversational commerce and LLMs
  • Continuous optimisation based on real customer behaviour
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