Zeeman textielSupers B.V. aimed to modernise their e-commerce stack and reduce dependency on legacy systems. Using Bluestone PIM’s MACH-based platform they transformed product data operations and optimised their customer buying journey foundations.
Why Read This Case Study?
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Learn how a retailer with over 1,300 stores reduced localisation time from six weeks to just one
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Discover how AI can be used to enhance content quality across six languages
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See how they integrated PIM seamlessly with commercetools, Algolia, PLM, logistics, and design tools
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Read about how they personalised customer journeys while accelerating catalogue growth
- Get inspired by a team that implemented a composable, future-ready architecture in under a year
👉 Read the full story to see how Zeeman scales smarter with Bluestone PIM.
Before Bluestone PIM, it took six weeks to get a product live. Now, we’re down to about one week and that’s a huge improvement. We’re automating even more using APIs, which Bluestone makes easy.

Manager (Director) eCommerce
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Company Snapshot
Company Name: Zeeman textielSupers B.V.
Industry: Retail
Sector: Clothing & Apparel
Location: Netherlands
Sales Channels: Physical stores (1,300+ across Europe), e-commerce (zeeman.com), mobile app
Number of SKUs: 40k
Time to Implementation: Under a year
Implementation Partner: Lab Digital