Case Study: How Stadium Doubled Its B2B Business With Bluestone PIM
CASE STUDY BY BLUESTONE PIM
Stadium, Scandinavia's largest sporting goods chain, set out to modernise its product data infrastructure and move off a legacy on-premise PIM that had been in place for more than a decade. Using Bluestone PIM's MACH-based platform, the retailer replaced inriver, unified product content across nearly 200 stores in three Nordic markets, and built a single source of truth for both its retail catalogue and its fast-growing B2B Team Sales division.
The result: higher platform stability, lower translation costs, and a B2B segment that doubled in size without adding administrative staff.
Why Read This Case Study?
Learn how a sports retailer with nearly 200 stores across Sweden, Finland, and Norway replaced its legacy inriver PIM and moved to a cloud-native, API-based architecture
Discover how Stadium doubled the size of its B2B Team Sales division, which supplies 1,000+ sports clubs with customised kits, without increasing administrative headcount
See how the retailer manages product content for global brands like Nike, Adidas, and Puma alongside its own private labels Everest and SOC from one platform
Read how Stadium plugged its own AI translation models directly into the product data workflow, lowering localisation costs across Swedish, Finnish, and Norwegian
👉 Read the full story to see how Stadium scales smarter with Bluestone PIM.
