Color Line, one of Europe’s leading cruise ferry operators, continues to expand its use of product information management technology to improve data standardisation, collaboration, and customer engagement across its tax-free retail operations.
Color Line operates in a multi-language environment, requiring seamless data management across all channels. By utilising Bluestone PIM’s flexible architecture, Color Line has successfully standardised product information, automated data updates, and improved overall data accuracy.
As Color Line continues to grow and expand, Bluestone PIM remains an integral technological partnership, ensuring seamless product data management and a superior shopping experience for passengers.
