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      Jernia Partners with Bluestone PIM and Impact to Streamline Supplier Collaboration and Product Content Management

      Jernia-press
      Vinterbro, Norway, 24 September, 2025

      Jernia, a Norwegian home goods retailer with over 130 physical stores and a growing online presence, partnered with Bluestone PIM and Impact to centralise and manage product information from both internal teams and a large network of suppliers. 

      The primary goal was to streamline supplier onboarding and ensure consistent, high-quality product content across all digital and physical sales channels. By integrating with existing systems like SAP Hybris and supporting flexible data inputs (API and FTPS), Bluestone PIM enables Jernia to improve time-to-market, simplify data governance, and enhance the customer experience across e-commerce, marketplaces, and in-store.

       

      Jernia-banner

      Why Bluestone PIM?

      Jernia selected Bluestone PIM for its MACH-certified architecture, API-first design, and AI-powered enrichment tools. These capabilities allow Jernia to onboard suppliers efficiently, customise AI models to improve product content, and maintain control over access and authentication.

      The flexibility to integrate with Jernia’s existing tech stack without vendor lock-in was critical, as was the ability to enforce category-level data standards and scale operations confidently. Bluestone PIM’s composable structure and customer-focused delivery model made it the ideal fit for Jernia’s growth and digital transformation strategy.

      Company Name: Jernia

      Description: Jernia is a specialty retail chain that offers a wide range of quality products for the kitchen, tools, and home. With over 130 physical stores and an online platform, Jernia provides equipment and solutions for kitchen, tools, house, and garden.

      Industry: Retail

      Sector: Home Goods

      Location: Norway

      Sales channels: E-commerce (jernia.no), Marketplaces, In-store (130+ physical stores), Mobile

      Implementation partner: Impact

      Features adopted: NOBB connector, Supplier Portal

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