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Press release

Jernia Partners with Bluestone PIM and Impact to Streamline Supplier Collaboration and Product Content Management

Jernia partners with Bluestone PIM to centralize product data across internal teams and suppliers, refining their home goods retail and online platforms.

Jernia press release
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Jernia, a Norwegian home goods retailer with over 130 physical stores and a growing online presence, partnered with Bluestone PIM and Impact to centralise and manage product information from both internal teams and a large network of suppliers.

The primary goal was to streamline supplier onboarding and ensure consistent, high-quality product content across all digital and physical sales channels. By integrating with existing systems like SAP Hybris and supporting flexible data inputs (API and FTPS), Bluestone PIM enables Jernia to improve time-to-market, simplify data governance, and enhance the customer experience across e-commerce, marketplaces, and in-store.

“With Bluestone PIM our suppliers deliver richer data, faster, and our teams can focus on selling instead of copying.”

Kari Nordmann, Head of E-commerce, Jernia
The first markets go live in Q1 2027, followed by marketplace channels later in the year.

Why Bluestone PIM?

Jernia selected Bluestone PIM for its MACH-certified architecture, API-first design, and AI-powered enrichment tools. These capabilities allow Jernia to onboard suppliers efficiently, customise AI models to improve product content, and maintain control over access and authentication.
The flexibility to integrate with Jernia’s existing tech stack without vendor lock-in was critical, as was the ability to enforce category-level data standards and scale operations confidently. Bluestone PIM’s composable structure and customer-focused delivery model made it the ideal fit for Jernia’s growth and digital transformation strategy.

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