Zeeman, one of Europe’s leading textile discounters, has partnered with Bluestone PIM and Lab Digital as a part of a broader digital transformation initiative aimed at modernising its e-commerce stack and reducing reliance on outdated systems.
In less than 12 months, the company implemented Bluestone PIM’s MACH-certified, composable solution — laying the foundation for faster localisation, streamlined operations, and a more agile digital strategy.
By centralising product data, assets, and localisation workflows across all channels, Zeeman now manages content more efficiently. Manual tasks have been automated, freeing up teams to focus on growth and customer experience.
