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How Bergene Holm Scaled Product Information Management With Bluestone PIM

Bergene Holm AS is a Norwegian wood product manufacturer that has been processing and refining timber for almost 80 years, producing everything from construction timber to profiled, surface treated cladding, with a catalogue of more than 6,000 SKUs. As the company grew in size and market ambitions, its product content needs became more complex and diverse, and its old ways of managing product information were no longer keeping up.

bergene-holm

SNAPSHOT

The Company At a Glance

Company

Bergene Holm
Industry

Wood Product Manufacturer
Sector

Construction
Region

Norway
Sales channel

B2B wholesale, retail networks, direct project supply, and online channels
Scale

6,000+ SKUs
Implementation partner

-

FEATURES (EXTENSIONS)

NOBB integration

NOBB integration
API-first website integration

API-first website integration

Process automation tools

Process automation tools

Umbraco CMS integration

Umbraco CMS integration

The Impact

Top Results

Automated Website Updates

Product data now syncs directly from Bluestone PIM to the website, eliminating manual updates.

Centralised Environmental Data

Environmental and sustainability data is stored centrally, supporting compliance with upcoming regulations.

Efficient Product Information

Teams can update product details, automate routine tasks, and reduce manual work through one centralised dashboard.

Enhanced Customer Experience

Customers now receive complete product data contextualised by customer group, such as resellers versus individual clients.

Seamless NOBB Integration

Product data is exported to and imported from NOBB automatically, removing manual cross platform work.

Single Source of Truth

Product Information across platforms, including the website and NOBB, is now managed from one governed source.

THE CHALLENGE

A Legacy System on Borrowed Time

Bergene Holm's open-source PIM solution was difficult to update and failed to streamline workflows, leaving product information scattered and disconnected from other systems.

  • Restrictive platform made routine updates slow and workflows hard to streamline.

  • Scattered, disorganised product information made collaboration inefficient and time consuming.

  • The PIM wasn't integrated with the website, forcing frequent manual updates.

  • A best of breed SaaS alternative was needed to tie together data sources, sales and marketing channels, and integrations.

OUR APPROACH

The Central Hub Between Engineering and E-commerce

Bluestone PIM serves as Bergene Holm's single source of truth, replacing a restrictive legacy PIM and governing product data across every platform it reaches.

  • Product data is centralised in Bluestone PIM, replacing a legacy PIM that had been difficult to update and maintain.

  • Category attributes and centralised dashboards let teams enrich and update product details directly, reducing manual work.

  • Through an API only architecture, enriched data connects directly to the CMS, keeping the website automatically in sync without manual updates.

  • The same governed data is also exported to and imported from an external industry database, keeping product information consistent across sales channels.

Driving Client Success

Testimonial From the Client

Line-Klaastad-Hasle

"

Being able to use Bluestone PIM as a single source of truth for all our product information across different platforms makes our dayto-day job more efficient. The integration between PIM and our CMS Umbraco allows us to rely on Bluestone PIM to deliver images, documentation and USPs directly to our website and to NOBB (Norwegian Building Materials Database). This gives us a competitive advantage in the market, and makes it easier for us to rank higher in organic search.

"

Line Klaastad Hasle Digital Marketer and Customer Journey Manager, Bergene Holm

How the Product Data Flows

Legacy PIM

Product data migrated from a restrictive, hard to update legacy system.

Bluestone PIM

Centralises, structures, and governs one product per SKU.

Process Automation

Automates routine workflows and reduces manual data entry.

Website & NOBB

Real-time sync to the website and the NOBB building materials database.

The Solution

Capabilities Now in Place

NOBB Integration

Seamlessly exports and imports product data with the Norwegian building materials database.

API-Only Architecture

Connects directly to the website, enabling instant, automatic updates without manual work.

Process Automation Tools

Automates routine workflows across teams, reducing manual effort and improving efficiency.

Umbraco CMS Integration

Delivers images, documentation, and USPs directly to the website through a connected CMS.

Centralised Attribute Dashboard

Lets teams enrich and update product details directly using category attributes in one place.

WHAT'S NEXT

Looking Ahead

Free from legacy technology constraints, Bergene Holm is now positioned to expand into new sales and marketing channels with ease. The company is also prepared for upcoming sustainability regulations, with environmental data already centralised in Bluestone PIM to maintain transparency and compliance. This foundation supports Bergene Holm's continued growth as a digitalisation leader in the building industry.

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