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      AI FOR PIM | AI ENRICH

      From Raw Data to Ready to Sell – Instantly Enriched at Scale

      Transform product data into rich, on-brand content in minutes. AI Enrich automates copywriting, interprets images, and applies enhancements so your products are market-ready, faster and with less effort.

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      Turn Specs Into Stories – Bring Your Product Data to Life

      Think great product content doesn’t write itself? Until now. Whether you're launching new products or refining existing ones, AI Enrich transforms basic data into persuasive, well-structured content at scale.

      AI Enrich concept image

      Turn Specs Into Stories – Bring Your Product Data to Life

      Think great product content doesn’t write itself? Until now. Whether you're launching new products or refining existing ones, AI Enrich transforms basic data into persuasive, well-structured content at scale.

      AI Enrich concept image
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      One AI Enrich, Dozens of Languages

      From Spanish to Swedish to Swahili, AI Enrich creates product content directly in the languages your business needs, helping you scale globally with speed and confidence.

      Whether you're entering new markets or managing multilingual catalogues, you can effortlessly deliver product stories that are clear, consistent, and compelling – wherever you sell.

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      Content That Sounds Like You, Everywhere

      Your brand has a voice, and AI Enrich is built to follow it. Guide it with custom instructions to match your goals, tone, and audience. Whether bold, technical, friendly, or premium, deliver content that’s unmistakably yours.

      UI Preview - Custom instruction to the AI engine
      Custom instructions to the AI engine

      Intuitive by Design – Powerful in Action

      AI Enrich delivers great results in just a few simple steps, making high-quality product content creation and refinement feel effortless.

      1

      Select Products: Choose one or more products you'd like to work on in a single session.

      2

      Define Attributes: Select the input and output attributes – such as titles or descriptions – that you want to work on. AI Enrich will generate content based on these.

      3

      Customise: Provide instructions using presets or custom prompts to guide AI Enrich.

      4

      Preview and Apply: Review the results to ensure everything looks correct, then apply the changes across your selected products.

      Your enriched product information is ready to go live!

      AI Enrich – in-context menu

      ✦ Core Feature

      Available to all Bluestone PIM users
      and free of charge

      ✦ Highly Customisable

      Write your own instructions to the AI to tailor the results to your specific needs

      What Makes
      AI Enrich
      Stand Out

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      ✦ Seamless Integration

      Work where your product data already lives – with instant implementation and the intuitive interface you expect from Bluestone PIM

      ✦ Supports Various AIs

      Optimise quality, cost, and flexibility for different use cases

      What Makes AI Enrich Stand Out

      AI Enrich

      ✦ Core Feature

      Available to all Bluestone PIM users and free of charge

      ✦ Seamless Integration

      Work where your product data already lives – with instant implementation and the intuitive interface you expect from Bluestone PIM

      ✦ Highly Customizable

      Write your own instructions to the AI to tailor the results to your specific needs

      ✦ Supports Various AIs

      Optimise quality, cost, and flexibility for different use cases

      Business Impact with AI Enrich

      Language barriers removed. Workflows optimised. Global performance unlocked.

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      Accelerate Time-to-Market

      Launch products faster with AI-powered content creation in multiple languages

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      Cost Savings

      Scale content creation without scaling your budget

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      Stronger Brand Equity

      Rich, consistent, and on-brand content across every channel

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      Boost Conversions

      Clear, compelling product stories that drive customer engagement and sales

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      Improved SEO

      Complete attributes and SEO-friendly, keyword-rich content boosts discoverability

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      Free Up Your Team

      Let AI handle the heavy lifting so your team can focus on what matters most

      Explore Practical Use Cases for AI Enrich

      Discover how AI Enrich solves real-world product content challenges — from high-volume launches to brand-controlled storytelling.

      Get inspired by how you can:

      • Accelerate product launches in retail and D2C
      • Transform raw supplier data in manufacturing
      • Streamline marketplace readiness for high-SKU catalogs
      • Support global teams in multilingual content creation
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      Get a Tailored AI Briefing for Your Business

      Whether you're comparing platforms, planning ahead, or simply trying to understand what AI could actually do in your world, we're here to help.

      We'll give you a focused walkthrough of Bluestone PIM, tailored to your products, processes, and industry – no pressure, no fluff.