MACH Technology
MACH technology
Composable commerce technology for forward-looking companies
Composable commerce technology for forward-looking companies
Take advantage of cutting-edge technology based on the principles of MACH architecture and used by leading commerce software providers such as commercetools or BigCommerce.
Free your business from legacy approaches to digital commerce software that limit your strategy, drain resources, and stunt your growth.
With Bluestone PIM you can create composable, scalable, open and future-proof commerce technology stack for the ever-changing needs.
Take advantage of cutting-edge technology based on the principles of MACH architecture and used by leading commerce software providers such as commercetools or BigCommerce.
Free your business from legacy approaches to digital commerce software that limit your strategy, drain resources, and stunt your growth. With Bluestone PIM you can create composable, scalable, open and future-proof e-commerce technology stack for the ever-changing needs.
Schedule a 30 minutes meeting with a PIM specialist
Schedule a 30 minutes meeting with a PIM specialist
Innovators and technology lovers
You understand that modern digital technology creates a competitive advantage and makes you agile in the marketplace and improves business functionality.
Medium or large enterprises
You want to manage complex IT solutions or large volumes of data more efficiently and reduce the total cost of ownership (TCO) of your stack.
Growth-oriented businesses
You need unlimited integration and data syndication capabilities for product content to expand your market reach and improve customer experience.
"At this point in time, you will not find any other IT architecture that is as flexible and scalable. So why not use the most modern solutions?"

Morten Næss, EVP Technology at Bluestone PIM / MACH Alliance Tech Council
MICROSERVICES
Microservices let you work continuously and without interruption with your product data in Bluestone PIM.
They are applications that are developed and managed one service at a time. They typically perform a single function, such as a wish list or product search. When one of the services is updated, the others continue to work.
API-FIRST
APIs let you send your product data stored in Bluestone PIM anywhere you need, regardless of system, platform, sales channel or application.
API-first software is fully designed to maximize connectivity via APIs (Application Programmable Interfaces), which allow systems to exchange data with each other in a standardized way.
CLOUD-NATIVE
This is why with Bluestone PIM you get robust security, agility, and elastic scaling.
The cloud-native SaaS approach moves the application to the software provider’s cloud, freeing you from the cost and burden of on-site installation and storage, as well as subsequent updates or upgrades.
HEADLESS
This is how with Bluestone PIM your business can take advantage of new trends, sales channels, or technologies faster.
Being headless means that an application can work without a native user interface. This greatly enhances connectivity and interoperability between systems and channels.
Compose and connect
Compose and connect

✔ Create best-of-breed digital commerce ecosystem for your business – don't get locked-in by an all-in-one software vendor.
✔ Connect Bluestone PIM to your existing IT components and watch how everything clicks into place. With over 500 APIs and headless capabilities, you have unlimited flexibility to connect your product data stored in Bluestone PIM to any system, platform, or channel you need.
✔ Be ready to integrate with future channels and systems as they emerge – the MACH architecture makes it possible.
Schedule a demo and discuss your specific needs


Scale according to your needs
Scale according to your needs

✔ Scale up and down dynamically based on your needs – thanks to micorservices and cloud native SaaS software delivery, the process is quick and smooth.
✔ Get charged based on your usage, with no additional fees.
Schedule a demo and discuss your specific needs

Einar Augedal, CEO at Bluestone PIM
Get to market faster
Get to market faster

✔ Onboard products faster with API connectivity and ready integration apps.
✔ Distribute and update product content simultaneously and automatically in multiple places, such as marketplaces, distributors, databases, or e-commerce stores.
Learn how our clients achieved great results with Bluestone PIM


Reduce costs & workload
Reduce costs & workload

✔ Reduce total cost of ownership (TCO) – say goodbye to solutions that require extensive IT infrastructure, on-site setup, ongoing maintenance, or paid updates.
✔ Optimize the cost of your IT stack – pay only for what you use, get updates at no additional cost.
✔ Eliminate costly, time-consuming, repetitive work and automate data distribution with hundreds of APIs and ready-to-use integrations at your fingertips. Reduce development time by using the best tools.
Schedule a demo
CUSTOMER SUCCESS STORY
"Without Bluestone PIM, we would need to have a few more people on staff in customer support and data management."
Hege Voll Midtgaard, Brand and Sustainability Manager
Syndicate data anywhere you want
Syndicate data anywhere you want

✔ Get unlimited data syndication capabilities via Bluestone PIM APIs – increase digital business volume and benefit from new revenue streams.
✔ Connect to other systems, sales channels, marketplaces, industry databases or social media platforms – with a headless PIM you can do it even without a native user interface.
✔ Tap into hundreds of channels faster with ready to use native and syndication partner apps.


Create omnichannel product experiences
Create omnichannel product experiences

✔ Centralize you product content and start delivering complete and consistent product experiences.
✔ Improve customer experience by engaging them with relevant content published and updated simultaneously across sales channels via APIs.
✔ Provide contextual and personalized product information in multiple languages or according to culture-specific requirements.
Schedule a demo
Be always secure
Be always secure

Be always secure
✔ Built on AWS – the world's most secure cloud platform. Our status as an AWS Select Technology Partner proves we are cloud experts you can trust.
✔ All communication to and from Bluestone PIM is encrypted and all API requests require authentication and authorization.
✔ It's a true multi-tenant SaaS - multiple users share a single instance of the software, but with fully isolated data so your data is inaccessible to others.


Don’t worry about upgrades
Don’t worry about upgrades

Don’t worry about upgrades
✔ Enjoy hassle free SaaS software delivered to you in the cloud – no IT involvement is required on your part.
✔ Always work with the latest PIM technology, without interruptions – stay focused on your business goals, thanks to regular release schedules, microservices, and no-downtime updates. It's your chance to get rid of outdated technology and switch to headless commerce.
✔ Get updates and new features at no additional cost.
FREQUENTLY ASKED QUESTIONS
1 - What does MACH stand for in technology?
MACH architecture is a set of four modern technologies that together form a powerful combination and enable a real digital transformation:
1. Microservices - unlike monolithic architecture, each application performs a specific business function and is independently developed, deployed, and managed by other applications.
2. API-first - the application programming interface allows the software to communicate with its entire ecosystem and other solutions via APIs.
3. Cloud-native - means that the software is developed from the ground up in the cloud and leverages the full power of cloud computing, including storage, unlimited scalability, and automatic updates.
4. Headless - a technology where the front-end layer is separate from the back-end, which brings advantages such as freedom in user interface design. Headless Commerce allows you to make quick updates without changing your back-end system completely.
Adding MACH technology to a tech stack offers many benefits for businesses and can be a perfect foundation for entering the world of composable commerce, one of the most key trends in e-commerce in the coming years.
2 - What is the MACH Alliance?
MACH Alliance was founded in June 2020 as a vendor-neutral non-profit organization whose mission is to educate and promote the best ecosystem for enterprise technologies to help businesses become more competitive and agile in the digital space.
The MACH Alliance presents the following manifesto: "Future proof enterprise technology and propel current and future digital experiences."
3 - Who is in the MACH Alliance?
MACH Alliance is open to like-minded companies and individuals who share its vision. The Alliance has established certification standards for companies that want to become members and offer services based on headless technology, APIs, microservices, and cloud-native technologies. To become a member of the Alliance, a company must fully comply with the MACH technology principles.
The Alliance is growing rapidly and currently has over 50 certified members, including leading software companies such as EPAM, BigCommerce, Contentstack, Valtech and Commercetools.
Contentstack, Agolia, and Commercetools are also our MACH Alliance partners. Together, we aim to provide an open and best-of-breed modern ecosystem based on MACH technologies and consisting of solutions that integrate seamlessly into a modern eCommerce stack.