How PIM Boosts Conversion Rates

PIM Sales: Boost E-commerce Revenue with Bluestone PIM

 

Bluestone PIM is the PIM software to increase sales, combining MACH-based flexibility with built-in AI tools to create, translate, and refine content at scale, so you can sell faster and smarter.

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3 Ways PIM Boosts E-commerce Revenue

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Bluestone PIM sales software helps e-commerce brands increase sales by:

Product data accuracy – keep product information consistent and error-free across every channel. Accurate data builds customer trust, improves search rankings, and reduces returns.

Faster speed to market with AI use AI to create product content and automate updates, so you can launch products faster and increase sales.

Omnichannel reach – provide the same rich, localised product experience on every sales channel worldwide – from your own store to marketplaces, apps, and in-store systems.

Ensure Accurate and Engaging Product Descriptions

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Clear, complete, and accurate product information is the foundation of Product Information Management sales impact. Customers expect to know every important detail before they click “Buy now”. Bluestone PIM enables you to deliver product details quickly, boosting sales and customer trust.

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OVER 229% INCREASE

Providing accurate, complete, and consistent product information

can increase conversion rates from 17% to 56%.

Source: atkearney.de


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Centralise All Product Content for Customer Facing Channels

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Gather all your product information in one place and create a single source of truth instead of relying on scattered, error-prone spreadsheets.

Easily import large volumes of reliable product data from manufacturers or suppliers via industry databases or business partners.

Publish product information only when it’s ready, using built-in completeness checks.

Keep All Product Content Up to Date

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Connect sales and marketing channels directly to Bluestone PIM and keep everything synced.

Use ready-made Bluestone PIM and partner extensions for faster integration.

Publish updates instantly to multiple channels with automated syncs.

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FREE E-BOOK
Explore Proven Strategies to Increase Conversion Rates

Discover how you can use Bluestone PIM to :

  • ✔  Create a better product experience
  • ✔  Get to market faster than the competition
  • ✔  Establish a consistent omnichannel presence
  •  Localise product information and more
Download E-book now ↓
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DOWNLOAD FREE E-BOOK

Explore Proven Strategies to Increase Conversion Rates

  • ✔  Create a better product experience
  • ✔  Get to market faster than the competition

Download E-book
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Improve SEO with AI-Powered Content

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A strong search presence starts with high-quality, unique product content, and Bluestone PIM takes this further with AI-powered features designed to boost sales.

Create Better Product Descriptions

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Use AI Enrich to instantly generate keyword-rich, brand-aligned product descriptions at scale.

Include language, style, and tone that resonate with your audience.

Highlight key features and benefits to engage both search engines and shoppers.

Collaborate with marketers, SEO specialists, and other team members in real time.

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Enrich and Optimise

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Use AI Linguist to produce high-quality translations for international markets, ensuring your product pages rank locally while staying true to your brand voice.

Automatically improve grammar, tone, and style across your catalogue, eliminating errors and inconsistencies.

Build media-rich pages with Bluestone PIM’s integrated DAM — include optimised images, videos, and documents to improve page load speed and user engagement.

Use the SEO Service app to create, store, and share SEO-friendly URLs and other related meta information with content management systems and API gateways.

Gain Insights and Optimise Strategy

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AI Analyst
reviews your product data to uncover opportunities, identify miscategorisation and errors, and flag missing attributes that could harm SEO, helping you focus on updates with the versions.

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Save Time with AI Templates

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Create reusable AI content templates for different product categories, regions, or campaigns. These templates keep tone, structure, and SEO elements consistent while allowing AI to quickly produce tailored descriptions, translations, and meta content for each item.

Create More Effective Marketing Campaigns 

Put your product data to work with specialist extensions that make promotional activity easier and more impactful.

Set up Campaigns with Dedicated Extensions

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Campaign Management – quickly set up campaigns with products, customers, prices, and voucher codes, and display the right content on front-end channels.

ProductsUp Connector - efficiently manage and syndicate product data to 2,500+ channels with a powerful P2C and channel integration software, connecting brands, retailers, marketplaces, and consumers.

Voucher – incentivise customers with single or bulk voucher codes linked to products or entire categories.

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Manage Pricing for Maximum Impact

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Price Management – update base prices, percentage markups, discounts, taxes, and other price changes for each product and channel.

Responding to Tariffs - quickly adjust product data, costs, and prices across all channels to reflect new import or export duties, keeping your offers competitive and compliant.

Start Increasing Sales with Bluestone PIM

See how easy it is to centralise your product data, improve content quality, and scale to more channels.

Book a demo today to see how PIM can improve conversions and deliver measurable sales impact through smarter Product Information Management.

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Set up campaigns with dedicated apps

Set up campaigns with dedicated apps

✔   Campaign Management – Easily set up campaigns with products, customers, prices and coupon codes and display the right content on front-end channels. With this app, you can also retrieve and update campaign details.

✔   Google Shopping feed –   generate a valid Google Shopping xml file that can be  automatically imported directly into Google Merchant Center. Save time and deliver accurate, up-to-date product data.

✔   Voucher – Incentivize your customers with vouchers codes at every stage of the customer journey and have everything under control. Use the management panel to create single or bulk vouchers and link codes with products or entire product categories.

 

Campaign Management Screenshot
Campaign Management Screenshot
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Manage pricing for maximum impact

Manage pricing for maximum impact

✔   Price Management – Update base prices, percentage markups, discounts, taxes, and other price changes for each product and channel.

✔   Competitor Price Monitoring – Use competitor data to make real-time pricing decisions. With this Quicklizard integration, you can perform dynamic price analysis and scan the websites of selected competitors for similar products and their prices.

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DOWNLOAD FREE E-BOOK
Get more ideas how to increase conversion rates

.

DOWNLOAD FREE E-BOOK

Get more ideas how to increase conversion rates

Discover how you can:

 Create a better product experience
 Get to market faster than the competition
 Establish a consistent omnichannel presence
 Localize product information
 and more

Conversion-Rate-cover

Discover how you can use Bluestone PIM to:

 Create a better product experience
 Get to market faster than the competition
 Establish a consistent omnichannel presence
 Localize product information
 and more

Conversion-Rate-cover

Book a personalized demo

See how Bluestone PIM can unlock higher conversion rates with rich product content.