The Only PIM Built for Telco: A New Era of Product Information Management

Telcos are becoming techcos — but their product data is still stuck in the past.

Across the telecom industry, operators are transforming fast. From network providers to digital-first enterprises, telcos are shifting towards software-driven business models. But here’s the issue — their product systems haven’t caught up.

While telcos expand into eSIM, marketplaces, CPQ, and IoT bundles, most still rely on outdated tools to manage product information. Generic PIM systems don’t fit. Legacy IT slows down product launches. And managing bundles or multi-market offers becomes a spreadsheet nightmare.

Bluestone PIM is the only product information management system offering a solution designed specifically for telcos. Built with a composable architecture and developed alongside industry partners, it's tailored to support telecom-specific use cases — from SIM plan localisation to CPQ integrations and bundling complex offers.

Smart Product Management Starts with PIM

Telecom product data can be a little complex. One offer might include a SIM plan, broadband, device, and IoT add-ons — each with different rules, prices, and compliance needs. Add in B2B services, partner networks, and market-by-market localisation, and it's clear: managing telco products isn’t like managing retail.

Common challenges include:

• Bundles that combine hardware, connectivity, and services

• Product variants and configurations (e.g., storage capacity, colour choice)

• Frequent pricing and compliance changes

• Multi-channel distribution — stores, partners, online

• Different languages, currencies, and product rules by market

• Faster time-to-market for offers like 5G and IoT
  
  

Generic PIMs can’t handle this. They lack telecom-specific modelling, don’t scale well for bundled logic, and force IT workarounds that slow everyone down.

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What Makes Bluestone PIM the Only PIM for Telco

Bluestone PIM was built to solve the problems generic PIMs can't. It's part of a composable stack designed for modern digital commerce — not just data entry.

1. Composable Architecture (MACH-based):

• API-first: connects cleanly with CRM, CPQ, ERP, e-commerce, and partner systems

• Cloud-native and headless: scales globally, fast

• Microservices: adopt what you need, without full replatforming

2. Telco-Specific Modelling:

• Dynamic product attributes and logic for telecom use cases

• Built-in support for bundles (e.g. device + plan + service + voucher)

• Modular offers for B2B, B2C, and B2B2X models

3. Marketplace and Channel Readiness:

• Product syndication to internal sales tools, telco marketplaces, and partner platforms

• Channel-specific data management for tailored experiences

4. Fast Localisation and Multi-Market Support:

• Multi-language, multi-market product variants

• AI-powered translation and region-specific tagging

5. AI-Powered Productivity:

• AI Enrich generate attributes and writes product descriptions on the fly

• AI Analyst validates data quality across the catalogue

• AI Linguist automates accurate translation and localisation

6. Scalability for Telco Complexity:

• Handles tens of thousands of SKUs, bundles, and services

• Works across regions with varying regulatory needs

And here’s the part that really sets us apart — we actually understand how telco works. That’s why we built the Bluestone PIM Telco Accelerator which is a purpose-built solution shaped by real-world telecom challenges.

As proud members of the MACH Alliance and TM Forum, we’re not just keeping up with the future of telecom tech — we’re helping define it.

See in the video how Telco Accelerator helps reduce risk, cut costs, and speed up results. 

What Is Bluestone PIM Telco Accelerator?

The Bluestone PIM Telco Accelerator offers the structure telcos need to make that leap. With a modular build, strong usability, and enterprise-grade performance, it supports innovation, adaptability, and growth without compromise.

Bluestone PIM has the product mix we need and it delivered the customization and configurations we are looking for.

They have a really good team with a lot of knowledge and experience.

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Anders Fornebo  IT Director and CIO, Modino AS

The Telco Accelerator runs on Bluestone PIM’s MACH-certified architecture, meaning it's modular, API-first, cloud-native, and headless — giving telcos full control to build out their digital stack on their terms. No more waiting on IT replatforms or squeezing telecom data into retail-shaped systems.

At the core, the Accelerator combines our robust product information management with telecom-specific Packaged Business Capabilities (PBCs) — including price management, campaign management, and advanced bundling. These are plug-and-play building blocks that help you respond quickly to the market, whether you’re targeting B2C, B2B, or B2B2X.

Whether you’re running a national operator or scaling a fast-moving MVNO, the Telco Accelerator helps you move faster, launch smarter, and grow without getting tangled in legacy systems.

The full API-based suite of Bluestone PIM Telco Accelerator

From Telco to Techco: Why Product Information Is Now Strategic

This shift isn’t just about software. It’s about turning telco products into a growth engine.

Modern telcos are digital-first. They sell online, onboard through apps, and need agile CX. But that only works when your product data is structured, fast, and available everywhere.

PIM used to be a backend tool. Now, it’s a driver of:

• Product-led growth — eSIMs, subscriptions, and self-service bundles

• Omnichannel CX — consistent product info across every customer touchpoint

• Faster go-to-market — launch new offers in weeks, not months

• Personalisation at scale — smart, localised product experiences

Product data is your telecom engine. Without it, even the best platforms won’t deliver.

Is Your Telco Ready for a Modern PIM?

Ask yourself these four questions:

1. Are your bundles easy to model, customise, and scale?

2. Can you launch products across markets instantly — with the right local data?

3. Do your marketing and IT teams work together in the same system?

4. Is your current PIM ready for AI and composable architecture?
   
   

If not, you’re probably relying on outdated tools. And they’re holding your business back.

Talk to Our Team About Your Telco Stack

Ready to leave legacy PIMs behind? Want a platform that understands bundles, plans, localisation, and marketplaces?

Talk to Bluestone PIM.

Let’s modernise your telco stack — and turn your product data into a real competitive advantage.