Automate Product Content with Bluestone PIM
Product data syndication means automatically sending enriched product information from Bluestone PIM to all your sales channels, marketplaces, and digital platforms in real time. With Bluestone PIM, you can share product data at scale while keeping it accurate, compliant, and consistent across every channel.





TRUSTED BY INDUSTRIES LEADERS







Where Traditional Syndication Breaks
Multi-channel commerce stalls when teams push spreadsheets, re-export catalogs, or maintain custom one-offs. The result: stale listings, compliance issues, and missed revenue. Bluestone PIM fixes this with session-based sync, change-only delivery, and governed publishing—so channels update quickly without hammering APIs or rebuilding your stack.
The Business Impact of Accurate Syndication
Success Factor
Data accuracy was rated the number one success factor for multichannel marketing campaigns.
Source: PFL & Demand Metric
Omnichannel Shoppers
Over 7 out of 10 shoppers use multiple channels during their shopping journey.
Source: hbr.org
Conversion Increase
Accurate and complete product information can increase conversion rates from 17% to 56%.
Source: atkearney.de
MACH is for companies who want to move faster and smarter
Innovators & Tech Leaders
Medium & Large Enterprises
Growth-Oriented Businesses

How Bluestone PIM Automates Product Data Syndication
Bluestone PIM simplifies product data syndication with an automated, API-driven workflow.
Publish & Sync to PAPI
Batch changes efficiently using sync sessions. Only published items surface to your delivery API, keeping drafts internal.
Channels Read Differences
Downstream systems fetch only what changed since the last sync. No more full catalog reloads.
Events Keep it Real-Time
Signed webhooks notify systems to react instantly to changes, kicking off updates or cache refreshes.
Why Bluestone PIM for Product Data Syndication?
| Problem | Bluestone Approach | Legacy Approach |
|---|---|---|
| Update Cadence |
✔ Event-driven + session-based sync | Nightly or manual batches |
| Payload Size | ✔ Differences (change-only) | Full catalog exports |
| Connector Build | ✔ Extension Hub: PBCs & connectors | Custom every time |
| Monitoring | ✔ Sync history, reports, delivery status | Ad hoc, manual checks |
| Asset Handling |
✔ PIM-native DAM + CDN | Separate, complex pipelines |
Powered by a Developer-First API
Customise how product data is distributed to fit your marketing strategy without compromises. With our API-first architecture, you get a system designed to maximise connectivity.
700+ API Endpoints — Everything you do in the UI can be done programmatically, giving you the freedom to customise data feeds for any channel.
Precise Documentation — Our comprehensive Swagger documentation helps your team build integrations smoothly and efficiently.
Connectors, PBCs, and Accelerators
Don't start from scratch. The Extension Hub offers Packaged Business Capabilities (PBCs) and Connectors to speed up syndication and reduce build effort.
“The flow from the start of the product to the end product is easier and faster. We provide better quality products to our customers. With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.”
Thomas Fehn,
Chief Digital Information Officer at St. Gobain Distribution Nordics
“After having evaluated over 40 different suppliers we believe that Bluestone PIM... is the one most capable of providing the flexibility needed for our product data and business requirements.”
Viktor Lövgren,
IT Project Manager at Starboard
“Isola selected Bluestone PIM due to its functionality, platform flexibility, and a rich portfolio of additional Apps that makes it easy to expand our solution on demand.”
Christine Øvrum Halvorsen,
Web Editor at Isola
"Bluestone PIM: User-Friendly And Cost-Effective! The system has met our needs and we are satisfied with the service and support provided by Bluestone PIM. We would recommend it to other businesses looking for a reliable and efficient Product Information Management solution."
Construction Industry
IT Manager
"Great Solution For Delivering Product Information In Multiple Channels. Ease of use for the user. Developer accessibility and ease of use of the API endpoints to plug into other apps and deliver experiences."
Manufacturing Industry
Head of IT and ecommerce
"A Fantastic Tool That Is Scalable, Affordable And Fits Well Into The Market. This is a fantastic scalable tool that fits our services well. Scalability, flexibility and they take responsibility in the industry."
Transportation Industry
Digital Marketing Manager
Productsup Connector
Syndicate content to thousands of marketing and retail destinations at scale.
Contentstack Connect
Push PIM data into a headless CMS for rich content experiences.
Make.com Connector
Automate workflows between your PIM product content and apps.
Commercetools Connect
Easily transfer product data to the leading composable commerce platform.
Shopify Plus Connect
Sync products, collections, images, attributes, and MetaFields automatically.
External DAM Connector
Integrate digital assets from external DAM libraries directly into Bluestone PIM.
Powered by a World-Class Partner Ecosystem
Our ISV partners provides seamless access to a curated ecosystem of best-in-class technologies. This allows our customers to build a flexible, future-proof technology stack with pre-built connectors that accelerate time-to-market, reduce development costs, and ensure they can always leverage the best tool for every job.

Benefits for Everyone
Your Team
Becomes more productive by eliminating superfluous, manual work and focusing on value-added tasks.
Your Customers
Get timely, accurate, and consistent product content regardless of the touchpoint they use.
Your Business
Saves costs, speeds up time-to-market, and brings in revenue faster by seizing every sales opportunity.
Frequently Asked Questions
1 - What is product data syndication?
2 - What does syndication mean in e-commerce?
3 - What is MDM syndication?
4 - What is syndication in PIM?
5 - How to create rich product content?

Ready to automate indication, at scale?
Book an Technology Session
We're here to help. A direct, technical conversation about your specific challenges and goals.
What Makes AI Analyst Stand Out

✦ End-to-End Solution
From detection to resolution, it offers a complete and fast workflow.
✦ Seamless Integration
Work where your product data already lives – with instant implementation and the intuitive interface you expect from Bluestone PIM.
✦ Human-Centric Design
Clear reasoning and control make every suggestion easy to understand and act on.
✦ Supports Various AIs
Optimise quality, cost, and use case flexibility.
Explore Practical Use Cases
for AI Analyst
Discover how AI Analyst solves product data challenges – from onboarding to campaign readiness and global scale.
See How It Fits Into Your Business Story:
- Retail & eCommerce – Accelerate seasonal updates
- Manufacturing – Optimise ERP content for sales channels
- Wholesale & Distribution – Standardise supplier data
- Global Brands – Keep product data consistent and structured across massive catalogues

