Product Data Syndication

Automate Product Content with Bluestone PIM

Product data syndication means automatically sending enriched product information from Bluestone PIM to all your sales channels, marketplaces, and digital platforms in real time. With Bluestone PIM, you can share product data at scale while keeping it accurate, compliant, and consistent across every channel.

Bluestone PIM UI
TRUSTED BY:
Customer Logos
TRUSTED BY:
saint-gobain-norway
dolby
intersport-b
coop-b

TRUSTED BY INDUSTRIES LEADERS

algo
contentstack-2
commer
iona
lad
VAIMO2
cubes-partners

Where Traditional Syndication Breaks

Multi-channel commerce stalls when teams push spreadsheets, re-export catalogs, or maintain custom one-offs. The result: stale listings, compliance issues, and missed revenue. Bluestone PIM fixes this with session-based sync, change-only delivery, and governed publishing—so channels update quickly without hammering APIs or rebuilding your stack.

The Business Impact of Accurate Syndication

#1

Success Factor

Data accuracy was rated the number one success factor for multichannel marketing campaigns.

Source: PFL & Demand Metric

73%

Omnichannel Shoppers

Over 7 out of 10 shoppers use multiple channels during their shopping journey.


Source: hbr.org

229%+

Conversion Increase

Accurate and complete product information can increase conversion rates from 17% to 56%.


Source: atkearney.de

MACH is for companies who want to move faster and smarter

Innovators & Tech Leaders

Who see architecture as a competitive advantage and want agility to respond to market shifts.

Medium & Large Enterprises

Looking to simplify complex IT stacks, reduce TCO, and avoid vendor lock-in.

Growth-Oriented Businesses

Who need unlimited integration and syndication capabilities to expand reach and improve customer experience.
AI Agent Before and After Illustration

How Bluestone PIM Automates Product Data Syndication

Bluestone PIM simplifies product data syndication with an automated, API-driven workflow.

1

Publish & Sync to PAPI

Batch changes efficiently using sync sessions. Only published items surface to your delivery API, keeping drafts internal.

2

Channels Read Differences

Downstream systems fetch only what changed since the last sync. No more full catalog reloads.

3

Events Keep it Real-Time

Signed webhooks notify systems to react instantly to changes, kicking off updates or cache refreshes.

Why Bluestone PIM for Product Data Syndication?

Problem Bluestone Approach Legacy Approach
Update Cadence
Event-driven + session-based sync Nightly or manual batches
Payload Size Differences (change-only) Full catalog exports
Connector Build Extension Hub: PBCs & connectors Custom every time
Monitoring Sync history, reports, delivery status Ad hoc, manual checks
Asset Handling
PIM-native DAM + CDN Separate, complex pipelines

Powered by a Developer-First API

Customise how product data is distributed to fit your marketing strategy without compromises. With our API-first architecture, you get a system designed to maximise connectivity.

700+ API Endpoints — Everything you do in the UI can be done programmatically, giving you the freedom to customise data feeds for any channel.

Precise Documentation — Our comprehensive Swagger documentation helps your team build integrations smoothly and efficiently.

Learn more about APIs & Headlesss →

Connectors, PBCs, and Accelerators

Don't start from scratch. The Extension Hub offers Packaged Business Capabilities (PBCs) and Connectors to speed up syndication and reduce build effort.

“The flow from the start of the product to the end product is easier and faster. We provide better quality products to our customers. With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.”

Thomas Fehn

Thomas Fehn,

Chief Digital Information Officer at St. Gobain Distribution Nordics

“After having evaluated over 40 different suppliers we believe that Bluestone PIM... is the one most capable of providing the flexibility needed for our product data and business requirements.”

Viktor Lövgren

Viktor Lövgren,

IT Project Manager at Starboard

“Isola selected Bluestone PIM due to its functionality, platform flexibility, and a rich portfolio of additional Apps that makes it easy to expand our solution on demand.”

Christine Øvrum Halvorsen

Christine Øvrum Halvorsen,

Web Editor at Isola

"Bluestone PIM: User-Friendly And Cost-Effective! The system has met our needs and we are satisfied with the service and support provided by Bluestone PIM. We would recommend it to other businesses looking for a reliable and efficient Product Information Management solution."

construction-1

Construction Industry

IT Manager

"Great Solution For Delivering Product Information In Multiple Channels. Ease of use for the user. Developer accessibility and ease of use of the API endpoints to plug into other apps and deliver experiences."

manufacture-1

Manufacturing Industry

Head of IT and ecommerce

"A Fantastic Tool That Is Scalable, Affordable And Fits Well Into The Market. This is a fantastic scalable tool that fits our services well. Scalability, flexibility and they take responsibility in the industry."

transport_icons

Transportation Industry

Digital Marketing Manager

Productsup

Productsup Connector

Syndicate content to thousands of marketing and retail destinations at scale.

contentstack-2

Contentstack Connect

Push PIM data into a headless CMS for rich content experiences.

EH_Make

Make.com Connector

Automate workflows between your PIM product content and apps.

commer-1

Commercetools Connect

Easily transfer product data to the leading composable commerce platform.

shopifyblue

Shopify Plus Connect

Sync products, collections, images, attributes, and MetaFields automatically.

59

External DAM Connector

Integrate digital assets from external DAM libraries directly into Bluestone PIM.

Powered by a World-Class Partner Ecosystem

Our ISV partners provides seamless access to a curated ecosystem of best-in-class technologies. This allows our customers to build a flexible, future-proof technology stack with pre-built connectors that accelerate time-to-market, reduce development costs, and ensure they can always leverage the best tool for every job.

Partners-Product-Data-Syndication

Benefits for Everyone

icons-03-2Your Team

Becomes more productive by eliminating superfluous, manual work and focusing on value-added tasks.

icons-04-1Your Customers

Get timely, accurate, and consistent product content regardless of the touchpoint they use.

icons-05-1Your Business

Saves costs, speeds up time-to-market, and brings in revenue faster by seizing every sales opportunity.

Frequently Asked Questions

1 - What is product data syndication?

Product data syndication (PDS), also known as product content syndication, is the continuous feed of product data distributed between parties (retailers, manufacturers, trading partners, and marketplaces) and to all selected channels, data pools, and sales touchpoints.

2 - What does syndication mean in e-commerce?

The e-commerce market is moving very fast. Retailers need to keep up with emerging omnichannel trends and shifting consumer behaviors. "Spreadsheets chaos" and the incorrect or incomplete product data it causes can dramatically impact the customer's product experience and increase the risk of abandoned shopping carts. Therefore, e-commerce companies need to ensure effective syndication of product data across all their sales platforms to deliver up-to-date and enriched high-quality product data.

3 - What is MDM syndication?

Master data management goes far beyond product data. It refers to the core information that is critical to all business processes. The syndication feature of MDM in product information management software enables organizations to manage master data and share its up-to-date version across the enterprise.

4 - What is syndication in PIM?

Product data management software allows you to synchronize product data quickly and smoothly in one place, providing a single source of truth. Automated product data syndication in PIM increases efficiency in adding new product information, facilitates analysis, and speeds time to market.

5 - How to create rich product content?

Rich product content is a crucial factor in providing customers with a complete pre-purchase product experience (PX). To create it, you need several pillars: 1. Product content that engages and educates your website visitors. It includes many formats: meaningful written product descriptions, high-quality images, videos, virtual tours, manuals, and brochures with product details. 2. Content strategy for your website including content audit, content gap analysis and SEO strategy. 3. Detailed developed buyer personas and buyer journey to get to know your visitors better and understand what they are looking for. 4. Technological tools such as product information management software enable collecting, enriching, and syndicating product data in one place. By following these steps, you can present your products to the right people at the right time. And that's the key to lead generation success.
FAQ Conceptual Image

What Makes AI Analyst Stand Out

EH__0051_AIANALYST

✦ End-to-End Solution

From detection to resolution, it offers a complete and fast workflow.

✦ Seamless Integration

Work where your product data already lives – with instant implementation and the intuitive interface you expect from Bluestone PIM.

✦ Human-Centric Design

Clear reasoning and control make every suggestion easy to understand and act on.

✦ Supports Various AIs

Optimise quality, cost, and use case flexibility.

Explore Practical Use Cases
for AI Analyst

Discover how AI Analyst solves product data challenges – from onboarding to campaign readiness and global scale.

See How It Fits Into Your Business Story:

  • Retail & eCommerce – Accelerate seasonal updates
  • Manufacturing – Optimise ERP content for sales channels
  • Wholesale & Distribution – Standardise supplier data
  • Global Brands – Keep product data consistent and structured across massive catalogues
BluestonePIM-Features-Overview2025-cover