The Certified Foundation for Composable Commerce
Free your business from monolithic suites and legacy lock-in. Bluestone PIM is the first MACH-certified PIM, built on Microservices, API-first, Cloud-native, and Headless principles. Create a scalable, open, and future-proof stack that adapts to your growth.





TRUSTED BY INDUSTRIES LEADERS







MACH is for companies who want to move faster and smarter
Innovators & Tech Leaders
Medium & Large Enterprises
Growth-Oriented Businesses

What is MACH Architecture?
MACH = Microservices, API-first, Cloud-native SaaS, and Headless.
It's the proven framework for building composable stacks that are flexible, scalable, and future-ready.
Why leading enterprises choose MACH over monoliths
| MACH Architecture | Monolithic Suites | |
|---|---|---|
| Structure | ✔ Decoupled microservices — each service evolves independently | ✘ Tightly coupled codebase — one change can break the whole system |
| Connectivity | ✔ API-first — 100% public APIs, full parity with the UI | ✘ Limited or proprietary APIs, hidden features only via UI |
| Deployment | ✔ Cloud-native SaaS — elastic scaling, no infra burden | ✘ On-prem / hosted — costly upgrades, maintenance overhead |
| User Experience | ✔ Headless — any front-end, any channel, fully decoupled | ✘ Coupled UI + logic — difficult omnichannel delivery |
| Agility | ✔ Scalable and Event-driven – fast data updates across channels, plus multiple webhook | ✘ Batch-driven — nightly jobs, stale data risks |
| Cost Model | ✔ Pay-as-you-grow — scale up/down, no hidden fees, extend funcitainoyt with EH | ✘ Heavy licensing — pay for unused modules, expensive updates |
| Future-readiness | ✔ Composable — add, swap, or extend components anytime | ✘ Rigid — vendor roadmap dictates innovation pace |
The Four MACH Principles in Bluestone PIM
Microservices
Independent services that scale on demand. Update one without affecting the rest. Resilience and efficiency baked in.
API-first
Everything is accessible via public APIs—no hidden functions. Send product data anywhere.
Cloud-native SaaS
Built for the cloud, not just hosted there. Enjoy elastic scaling on AWS with no infrastructure burden.
Headless
Front-end freedom, back-end stability. The UI is just another API client (true headless).

" As the first PIM to join the MACH Alliance, Bluestone exemplifies the technical principles and values of the alliance. The team at Bluestone PIM is consistently out in front of the market, defining what a modern PIM looks like. "
— Kelly Goetsch, Chairperson of the MACH Alliance
How MACH Drives Business Outcomes
Maximize sales, revenue, and reach with a modern architecture.
“The flow from the start of the product to the end product is easier and faster. We provide better quality products to our customers. With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.”
Thomas Fehn,
Chief Digital Information Officer at St. Gobain Distribution Nordics
“After having evaluated over 40 different suppliers we believe that Bluestone PIM... is the one most capable of providing the flexibility needed for our product data and business requirements.”
Viktor Lövgren,
IT Project Manager at Starboard
“Isola selected Bluestone PIM due to its functionality, platform flexibility, and a rich portfolio of additional Apps that makes it easy to expand our solution on demand.”
Christine Øvrum Halvorsen,
Web Editor at Isola
"Bluestone PIM: User-Friendly And Cost-Effective! The system has met our needs and we are satisfied with the service and support provided by Bluestone PIM. We would recommend it to other businesses looking for a reliable and efficient Product Information Management solution."
Construction Industry
IT Manager
"Great Solution For Delivering Product Information In Multiple Channels. Ease of use for the user. Developer accessibility and ease of use of the API endpoints to plug into other apps and deliver experiences."
Manufacturing Industry
Head of IT and ecommerce
"A Fantastic Tool That Is Scalable, Affordable And Fits Well Into The Market. This is a fantastic scalable tool that fits our services well. Scalability, flexibility and they take responsibility in the industry."
Transportation Industry
Digital Marketing Manager
Get to market faster
Onboard products quickly via APIs and distribute content to all channels simultaneously.
Reduce costs & workload
Lower TCO with no infrastructure overhead, no costly upgrades, and automated syndication.
Expand market reach
Syndicate data to marketplaces, distributors, and social channels with contextual, localized content.
A Solution You Can Trust
Enterprise-grade trust meets MACH flexibility. We provide the security, compliance, and reliability your business depends on.



Customer Success with MACH Architecture
Byggmakker
Automated supplier data pipelines across hundreds of vendors.
Intersport
Decoupled global campaigns with a MACH-ready stack.
Saint-Gobain
Integrated PIM seamlessly with their existing MACH stack.
Ready to Power your growth with MACH?
Let’s talk about building a composable foundation for your enterprise.
See how a PIM built on a true composable foundation can help you reduce technical debt, accelerate your teams, and transform your IT department into the growth engine for your business.
Frequently Asked Questions
1 - What does MACH stand for?
MACH architecture is a set of four modern technologies that together form a powerful combination and enable a real digital transformation:
1. Microservices - unlike monolithic architecture, each application performs a specific business function and is independently developed, deployed, and managed by other applications.
2. API-first - the application programming interface allows the software to communicate with its entire ecosystem and other solutions via APIs.
3. Cloud-native - means that the software is developed from the ground up in the cloud and leverages the full power of cloud computing, including storage, unlimited scalability, and automatic updates.
4. Headless - a technology where the front-end layer is separate from the back-end, which brings advantages such as freedom in user interface design. Headless Commerce allows you to make quick updates without changing your back-end system completely.
Adding MACH technology to a tech stack offers many benefits for businesses and can be a perfect foundation for entering the world of composable commerce, one of the most key trends in e-commerce in the coming years.
2 - What is the MACH Alliance?
MACH Alliance was founded in June 2020 as a vendor-neutral non-profit organization whose mission is to educate and promote the best ecosystem for enterprise technologies to help businesses become more competitive and agile in the digital space.
The MACH Alliance presents the following manifesto: "Future proof enterprise technology and propel current and future digital experiences."
3 - Who is in the MACH Alliance?
MACH Alliance is open to like-minded companies and individuals who share its vision. The Alliance has established certification standards for companies that want to become members and offer services based on headless technology, APIs, microservices, and cloud-native technologies. To become a member of the Alliance, a company must fully comply with the MACH technology principles.
The Alliance is growing rapidly and currently has over 50 certified members, including leading software companies such as EPAM, BigCommerce, Contentstack, Valtech and Commercetools.
Contentstack, Agolia, and Commercetools are also our MACH Alliance partners. Together, we aim to provide an open and best-of-breed modern ecosystem based on MACH technologies and consisting of solutions that integrate seamlessly into a modern eCommerce stack.

Book an Technology Session
We're here to help. A direct, technical conversation about your specific challenges and goals.
Architecture and ecosystem
Choose a modern, tested and future-proof system for Product Information Management. Bluestone PIM offers state of the art digital commerce technology to its clients. The fact that we are the first MACH-certified PIM on the market helps us get it right.
The Bluestone PIM platform is built using the MACH principles of Microservices-based, API-first, Cloud-native SaaS, and Headless technology. Together, these principles represent modularity, unrestricted connectivity, and cloud-native performance. The result is freedom of choice for software users to build their stacks of best-of-breed software.
Bluestone PIM technology helps to future-proof your business and make it more scalable and flexible. By choosing the best PIM system, you can optimize infrastructure costs, develop an omnichannel e-commerce strategy, connect to any application or implement Composable Commerce.
The certification from MACH Alliance serves as proof that our software is designed to work well with current and future technology stacks.
Learn more about how Bluestone PIM fits in MACH architecture
What is MACH Alliance?
MACH Alliance was founded in June 2020 as a vendor-neutral non-profit organization whose mission is to educate and promote the best ecosystem for enterprise technologies to help businesses become more competitive and agile in the digital space.
The MACH Alliance presents the following manifesto: “Future proof enterprise technology and propel current and future digital experiences.”
Members of the MACH Alliance include leading software companies such as EPAM, Contentstack, or Commercetools.
What Makes AI Analyst Stand Out

✦ End-to-End Solution
From detection to resolution, it offers a complete and fast workflow.
✦ Seamless Integration
Work where your product data already lives – with instant implementation and the intuitive interface you expect from Bluestone PIM.
✦ Human-Centric Design
Clear reasoning and control make every suggestion easy to understand and act on.
✦ Supports Various AIs
Optimise quality, cost, and use case flexibility.
Explore Practical Use Cases
for AI Analyst
Discover how AI Analyst solves product data challenges – from onboarding to campaign readiness and global scale.
See How It Fits Into Your Business Story:
- Retail & eCommerce – Accelerate seasonal updates
- Manufacturing – Optimise ERP content for sales channels
- Wholesale & Distribution – Standardise supplier data
- Global Brands – Keep product data consistent and structured across massive catalogues


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