MACH Technology

The Certified Foundation for Composable Commerce

Free your business from monolithic suites and legacy lock-in. Bluestone PIM is the first MACH-certified PIM, built on Microservices, API-first, Cloud-native, and Headless principles. Create a scalable, open, and future-proof stack that adapts to your growth.

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MACH is for companies who want to move faster and smarter

Innovators & Tech Leaders

Who see architecture as a competitive advantage and want agility to respond to market shifts.

Medium & Large Enterprises

Looking to simplify complex IT stacks, reduce TCO, and avoid vendor lock-in.

Growth-Oriented Businesses

Who need unlimited integration and syndication capabilities to expand reach and improve customer experience.
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What is MACH Architecture?

MACH = Microservices, API-first, Cloud-native SaaS, and Headless.
It's the proven framework for building composable stacks that are flexible, scalable, and future-ready.

" At this point in time, you will not find any other IT architecture that is as flexible and scalable. So why not use the most modern solutions? "

— Morten Næss, EVP Technology at Bluestone PIM / MACH Alliance Tech Council

Why leading enterprises choose MACH over monoliths

  MACH Architecture Monolithic Suites
Structure Decoupled microservices — each service evolves independently Tightly coupled codebase — one change can break the whole system
Connectivity API-first — 100% public APIs, full parity with the UI Limited or proprietary APIs, hidden features only via UI
Deployment Cloud-native SaaS — elastic scaling, no infra burden On-prem / hosted — costly upgrades, maintenance overhead
User Experience Headless — any front-end, any channel, fully decoupled Coupled UI + logic — difficult omnichannel delivery
Agility Scalable and Event-driven – fast data updates across channels, plus multiple webhook Batch-driven — nightly jobs, stale data risks
Cost Model Pay-as-you-grow — scale up/down, no hidden fees, extend funcitainoyt with EH Heavy licensing — pay for unused modules, expensive updates
Future-readiness Composable — add, swap, or extend components anytime Rigid — vendor roadmap dictates innovation pace

The Four MACH Principles in Bluestone PIM

MACH-icon-06Microservices

Independent services that scale on demand. Update one without affecting the rest. Resilience and efficiency baked in.

API-first IconAPI-first

Everything is accessible via public APIs—no hidden functions. Send product data anywhere.

Cloud-native SaaS IconCloud-native SaaS

Built for the cloud, not just hosted there. Enjoy elastic scaling on AWS with no infrastructure burden.

Headless IconHeadless

Front-end freedom, back-end stability. The UI is just another API client (true headless).

ISV-certified

" As the first PIM to join the MACH Alliance, Bluestone exemplifies the technical principles and values of the alliance. The team at Bluestone PIM is consistently out in front of the market, defining what a modern PIM looks like. "

—  Kelly Goetsch, Chairperson of the MACH Alliance

How MACH Drives Business Outcomes

Maximize sales, revenue, and reach with a modern architecture.

“The flow from the start of the product to the end product is easier and faster. We provide better quality products to our customers. With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.”

Thomas Fehn

Thomas Fehn,

Chief Digital Information Officer at St. Gobain Distribution Nordics

“After having evaluated over 40 different suppliers we believe that Bluestone PIM... is the one most capable of providing the flexibility needed for our product data and business requirements.”

Viktor Lövgren

Viktor Lövgren,

IT Project Manager at Starboard

“Isola selected Bluestone PIM due to its functionality, platform flexibility, and a rich portfolio of additional Apps that makes it easy to expand our solution on demand.”

Christine Øvrum Halvorsen

Christine Øvrum Halvorsen,

Web Editor at Isola

"Bluestone PIM: User-Friendly And Cost-Effective! The system has met our needs and we are satisfied with the service and support provided by Bluestone PIM. We would recommend it to other businesses looking for a reliable and efficient Product Information Management solution."

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Construction Industry

IT Manager

"Great Solution For Delivering Product Information In Multiple Channels. Ease of use for the user. Developer accessibility and ease of use of the API endpoints to plug into other apps and deliver experiences."

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Manufacturing Industry

Head of IT and ecommerce

"A Fantastic Tool That Is Scalable, Affordable And Fits Well Into The Market. This is a fantastic scalable tool that fits our services well. Scalability, flexibility and they take responsibility in the industry."

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Transportation Industry

Digital Marketing Manager

Get to market faster IconGet to market faster

Onboard products quickly via APIs and distribute content to all channels simultaneously.

Reduce costs & workload IconReduce costs & workload

Lower TCO with no infrastructure overhead, no costly upgrades, and automated syndication.

Expand market reach IconExpand market reach

Syndicate data to marketplaces, distributors, and social channels with contextual, localized content.

A Solution You Can Trust

Enterprise-grade trust meets MACH flexibility. We provide the security, compliance, and reliability your business depends on.

Learn more: Scale & Security →

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Customer Success with MACH Architecture

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Byggmakker

Automated supplier data pipelines across hundreds of vendors.

→ Stronger data integrity, lower TCO

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Intersport

Decoupled global campaigns with a MACH-ready stack.

→ Campaigns launched 5x faster

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Saint-Gobain

Integrated PIM seamlessly with their existing MACH stack.

→ Higher data quality, faster localization

Frequently Asked Questions

1 - What does MACH stand for?

MACH architecture is a set of four modern technologies that together form a powerful combination and enable a real digital transformation:

1. Microservices - unlike monolithic architecture, each application performs a specific business function and is independently developed, deployed, and managed by other applications.

2. API-first - the application programming interface allows the software to communicate with its entire ecosystem and other solutions via APIs.

3. Cloud-native - means that the software is developed from the ground up in the cloud and leverages the full power of cloud computing, including storage, unlimited scalability, and automatic updates.

4. Headless - a technology where the front-end layer is separate from the back-end, which brings advantages such as freedom in user interface design. Headless Commerce allows you to make quick updates without changing your back-end system completely.

Adding MACH technology to a tech stack offers many benefits for businesses and can be a perfect foundation for entering the world of composable commerce, one of the most key trends in e-commerce in the coming years.

2 - What is the MACH Alliance?

MACH Alliance was founded in June 2020 as a vendor-neutral non-profit organization whose mission is to educate and promote the best ecosystem for enterprise technologies to help businesses become more competitive and agile in the digital space.

The MACH Alliance presents the following manifesto: "Future proof enterprise technology and propel current and future digital experiences."

3 - Who is in the MACH Alliance?

MACH Alliance is open to like-minded companies and individuals who share its vision. The Alliance has established certification standards for companies that want to become members and offer services based on headless technology, APIs, microservices, and cloud-native technologies. To become a member of the Alliance, a company must fully comply with the MACH technology principles.

The Alliance is growing rapidly and currently has over 50 certified members, including leading software companies such as EPAM, BigCommerce, Contentstack, Valtech and Commercetools.

Contentstack, Agolia, and Commercetools are also our MACH Alliance partners. Together, we aim to provide an open and best-of-breed modern ecosystem based on MACH technologies and consisting of solutions that integrate seamlessly into a modern eCommerce stack.

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We're here to help. A direct, technical conversation about your specific challenges and goals.

Architecture and ecosystem

Choose a modern, tested and future-proof system for Product Information Management. Bluestone PIM offers state of the art digital commerce technology to its clients. The fact that we are the first MACH-certified PIM on the market helps us get it right.

The Bluestone PIM platform is built using the MACH principles of Microservices-based, API-first, Cloud-native SaaS, and Headless technology. Together, these principles represent modularity, unrestricted connectivity, and cloud-native performance. The result is freedom of choice for software users to build their stacks of best-of-breed software.

Bluestone PIM technology helps to future-proof your business and make it more scalable and flexible. By choosing the best PIM system, you can optimize infrastructure costs, develop an omnichannel e-commerce strategy, connect to any application or implement Composable Commerce.

The certification from MACH Alliance serves as proof that our software is designed to work well with current and future technology stacks.

Learn more about how Bluestone PIM fits in MACH architecture

What is MACH Alliance?

MACH Alliance was founded in June 2020 as a vendor-neutral non-profit organization whose mission is to educate and promote the best ecosystem for enterprise technologies to help businesses become more competitive and agile in the digital space.

The MACH Alliance presents the following manifesto: “Future proof enterprise technology and propel current and future digital experiences.”

Members of the MACH Alliance include leading software companies such as EPAM, Contentstack, or Commercetools.

What Makes AI Analyst Stand Out

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✦ End-to-End Solution

From detection to resolution, it offers a complete and fast workflow.

✦ Seamless Integration

Work where your product data already lives – with instant implementation and the intuitive interface you expect from Bluestone PIM.

✦ Human-Centric Design

Clear reasoning and control make every suggestion easy to understand and act on.

✦ Supports Various AIs

Optimise quality, cost, and use case flexibility.

Explore Practical Use Cases
for AI Analyst

Discover how AI Analyst solves product data challenges – from onboarding to campaign readiness and global scale.

See How It Fits Into Your Business Story:

  • Retail & eCommerce – Accelerate seasonal updates
  • Manufacturing – Optimise ERP content for sales channels
  • Wholesale & Distribution – Standardise supplier data
  • Global Brands – Keep product data consistent and structured across massive catalogues
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