Product Information Management in the Retail Space

Product Information Management in the Retail Space

Commerce spaceship flies fast

The retail industry is very dynamic and shoppers still remain in the driver's seat. In 2021, global retail e-commerce sales totaled approximately 4.9 trillion U.S dollars. Forecasts indicate that this figure will grow by 50 percent over the next four years, reaching around 7.4 trillion U.S. dollars by 2025.

Connecting digital and physical shopping experiences, same-day delivery, personalization, omnichannel, and sustainability are cited as the most important retail trends for customer experience in the coming years. To remain competitive, today's retailers must keep meeting customers' expectations by improving their journey in every possible way.

How can PIM help improve sales performance?

The advanced PIM solution can help overcome retailers' product management challenges and take a step toward digital transformation. Working with efficient product data management can make sales and marketing teams' work easier and prepare a retail business for the future of commerce.

The innovative tool enables digital asset management, increases product data quality, and gives retailers a competitive advantage by creating a seamless experience across different sales channels. In addition, detailed product descriptions can help increase customer engagement and customer loyalty in the digital world.

Product information management in retail changes the workflows for the better. No more product information workflow inefficiencies and spreadsheet nightmares. Product data collaboration with teams, suppliers, and agencies becomes more fluid and effortless.

Read more about other benefits in "Product Information Management in the Retail Space"

CHECK OUT OUR NEW E-BOOK

With this e-book you will learn:

  • How establishing a single source of truth changes the way teams collaborate on product content.
  • How to distribute accurate product data across multiple channels.
  • Why cloud computing and API technology make a difference in PIM solutions.

Do you want to support your business with an innovative tool and enter the world of modern retail and composable commerce?

 

Contact us to learn how MACH-based PIM software can help you achieve your goals.

Zuzanna Zareba is a content writer at Bluestone PIM. In a previous life, she juggled the topics as an editor and multitasker PR specialist until the tech space won her heart. She believes empathy and in-depth research are the keys to creating good content.