Definition: Click-and-Collect

What is click-and-collect?

Click-and-Collect, also known as Buy Online, Pick Up In-Store (BOPIS) and click-and-mortar, is a retail fulfillment method that allows customers to order products online and then collect them in-store or at a designated pickup location.

What are the advantages of click-and-collect?

Click-and-collect is a popular fulfillment option for both customers and retailers, with various benefits for both sides, such as:

Benefits for customers

• Save time: Customers can avoid the hassle of searching for products in-store and waiting in long checkout lines.
• Convenience: Customers can shop from the comfort of their homes or offices and pick up their purchases at a time or outlet that is convenient for them.
• No delivery costs: As customers will be picking up the product by themselves, they may not need to pay the delivery costs.
• Avoid out-of-stock issues: Customers can check online for product availability and reserve items in-store.

Benefits for retailers

• Increase foot traffic: Customers are encouraged to visit physical store locations, which can lead to increased foot traffic and potential upsell opportunities.
• Less logistic costs: Without the need to prepare, pack, and ship individual orders directly to customers, retailers can reduce their shipping costs.
• More sales opportunities: Customers who come to pick up their online purchases may also make additional purchases while in-store.