Glossary
Speak fluent product data.
Cracking the codes of product information management, MACH architecture and online marketing just got easier. Our glossary demystifies the key concepts and lingo, so you can learn the vocabulary.
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commerceRead definition
Price Monitoring
Tracking competitor and market prices to stay competitive.
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marketingRead definition
Product Benefit
The value a customer gains from using a product.
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pim_techRead definition
Product Catalog
A structured collection of every product a company offers.
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Product Data Sheet
A document summarising a product’s specifications and attributes.
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Product Enrichment
Adding attributes, media and copy to make product data sell.
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Product Identifier
A unique code — like a GTIN or SKU — that pinpoints a product.
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Product Information
All data that describes a product, from specs to marketing copy.
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Product Internationalization
Adapting product content for new languages, units and markets.
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commerceRead definition
Product Listing Page
A category page showing multiple products with filters.
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marketingRead definition
Product Storytelling
Using narrative to show how a product fits into customers’ lives.
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pim_techRead definition
Product Visualization
Images, 3D and video that show a product in rich detail.
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From vocabulary to value
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