What is digital commerce?
Digital commerce, also known as eCommerce or electronic commerce, is the process of buying and selling goods and services online through digital channels such as websites, mobile apps, social media, and other digital platforms. It has become increasingly popular in recent years due to the widespread adoption of digital technologies, which have made it easier for businesses to engage customers and for customers to shop online.
Digital commerce encompasses a wide range of activities, including online shopping, digital payments, digital marketing, and customer service. Digital commerce can take many forms, from traditional online storefronts to social media platforms, mobile apps, and marketplaces. Some examples of digital commerce platforms include Amazon, eBay, Alibaba, and Shopify.