Definition: Marketing Collateral

What is marketing collateral?

Marketing collateral refers to the collection of media and materials that are used to promote a product, service, or brand. These assets can be in printed or digital form.

Marketing collateral plays a critical role in providing potential customers with the information and resources they need to know about a company's products or services. These materials are often designed to be visually appealing and informative, using engaging messaging and visuals to capture the attention of target audiences and highlight the key benefits and features of the company's offerings.

What are some examples of marketing collateral?

Here are some examples of marketing collateral:

  • Brochures
  • Flyers
  • Catalogs
  • Product guides
  • Whitepapers
  • Case studies
  • Presentations
  • Infographics
  • Posters
  • Business cards
  • Sales sheets
  • Press releases
  • Newsletters
  • Social media posts
  • Videos
  • Podcasts
  • Webinars
  • Email campaigns
  • Advertisements (print and digital)
  • Signage (banners, posters, billboards)
  • Trade show materials (booth displays, banners, handouts)
  • Promotional items (pens, mugs, t-shirts)
  • Website content (landing pages, product pages, blog posts)

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