What is time-to-market?

Time-to-market refers to the period it takes for a product or service to be developed, manufactured, and made available to customers in the market. It represents the overall duration from the initial conception of an idea or concept to the point when the product or service is ready for commercialization and launch. The time-to-market is a crucial factor in determining the success of a product or service, as it directly impacts the ability to meet customer demands and stay ahead of competitors.