PIM FOR BETTER CONVERSION RATES

Increase conversion rates with Bluestone PIM

Do more with product data, streamline your work and generate more revenue from your e-commerce activities. Find numerous ways PIM can help you attract more visitors and turn them into happy customers.

Increase conversion rates with Bluestone PIM

converison-rate-header-mobile

Do more with product data, streamline your work and generate more revenue from your e-commerce activities. Find numerous ways PIM can help you attract more visitors and turn them into happy customers.

Get the PDF ebook guide on how to use Bluestone PIM to improve conversion rates

Get the PDF ebook guide on how to use Bluestone PIM to improve conversion rates

converison-rate-header2

Ensure accurate and complete product descriptions

Ensure accurate and complete product descriptions

Error-free and comprehensive product information is the foundation of any serious e-commerce marketing activity in today's competitive marketplace. Customers want to be informed about all aspects of your products before they click the "BUY NOW" button. With Bluestone PIM it is easier and faster to achieve this goal.

Error-free and comprehensive product information is the foundation of any serious e-commerce marketing activity in today's competitive marketplace. Customers want to be informed about all aspects of your products before they click the "BUY NOW" button. With Bluestone PIM it is easier and faster to achieve this goal.


OVER 229% INCREASE

Providing more accurate, more complete, and more consistent product information can increase conversion rates from 17 to 56%.

Source: atkearney.de


Centralize data for reliability

Centralize data for reliability

✔   Gather all your product information and create a single source of truth instead of relying on scattered, error-prone data collection processes.

✔  Conveniently import large volumes of reliable product data from manufacturers or suppliers via industry databases or business partners.

✔  Publish product information only when it is complete. Use the product completeness feature to track the progress of your data collection for each product.

Bluestone PIM User Interface screenshots
Bluestone PIM User Interface screenshots
Data sync icon

Keep all product content up to date

Keep all product content up to date

 Connect your sales and marketing channels to Bluestone PIM and keep all data up to date. You can use ready-made Bluestone PIM and partner apps to integrate faster.

✔   Use automatic updates and syncs to quickly publish new data to multiple channels simultaneously. 

Data sync icon

FREE E-BOOK
Get more ideas how to increase conversion rates

Conversion-Rate-Ebook_cover
Conversion-Rate-Ebook_cover

Improve SEO

Improve SEO

Product information management is a key to a successful search engine presence. Bluestone PIM helps you create rich and unique content that organically attract visitors looking for products like yours.

Product information management is a key to a successful search engine presence. Bluestone PIM helps you create rich and unique content that organically attract visitors looking for products like yours.

Create better product descriptions

Create better product descriptions

✔   Use keyword-rich descriptions and search terms that are relevant to potential buyers.

✔   Include language, words, and tone of voice that are compelling to your audience.

✔   Highlight product features and benefits in product descriptions.

✔   Use the collaboration feature in Bluestone PIM to involve other team members, such as marketers, SEO specialists, etc., to contribute to content creation.

Product page and task screenshot
Product page and task screenshot
product-resize

Enrich and optimize

Enrich and optimize

✔   Create media-rich product pages that search engines love with the help of Bluestone PIM Digital Asset Management (DAM).

✔  Create images adjusted for size and quality to make your product pages load faster using optimization features.

✔   Use the SEO Service app to create, store, and share SEO-friendly URLs and other related meta information with content management systems and API gateways.

product-resize

Create more effective marketing campaigns 

Create more effective marketing campaigns

Use your product information stored in Bluestone PIM and specialized apps to make your promotional efforts more efficient and attract new customers. By delivering more relevant sales communications, you can improve the performance of your campaigns and maximize conversion opportunities.

Use your product information stored in Bluestone PIM and specialized apps to make your promotional efforts more efficient and attract new customers. By delivering more relevant sales communications, you can improve the performance of your campaigns and maximize conversion opportunities.

Campaign Management Screenshot

Set up campaigns with dedicated apps

Set up campaigns with dedicated apps

✔   Campaign Management – Easily set up campaigns with products, customers, prices and coupon codes and display the right content on front-end channels. With this app, you can also retrieve and update campaign details.

✔   Google Shopping feed –   generate a valid Google Shopping xml file that can be  automatically imported directly into Google Merchant Center. Save time and deliver accurate, up-to-date product data.

✔   Voucher – Incentivize your customers with vouchers codes at every stage of the customer journey and have everything under control. Use the management panel to create single or bulk vouchers and link codes with products or entire product categories.

 

Campaign Management Screenshot
Campaign Management Screenshot
campaigns2-1
campaigns2-1

Manage pricing for maximum impact

Manage pricing for maximum impact

✔   Price Management – Update base prices, percentage markups, discounts, taxes, and other price changes for each product and channel.

✔   Competitor Price Monitoring – Use competitor data to make real-time pricing decisions. With this Quicklizard integration, you can perform dynamic price analysis and scan the websites of selected competitors for similar products and their prices.

campaigns2-1
_

DOWNLOAD FREE E-BOOK
Get more ideas how to increase conversion rates

.

DOWNLOAD FREE E-BOOK

Get more ideas how to increase conversion rates

Discover how you can:

 Create a better product experience
 Get to market faster than the competition
 Establish a consistent omnichannel presence
 Localize product information
 and more

Conversion-Rate-cover

Discover how you can use Bluestone PIM to:

 Create a better product experience
 Get to market faster than the competition
 Establish a consistent omnichannel presence
 Localize product information
 and more

Conversion-Rate-cover

Book a personalized demo

See how Bluestone PIM can unlock higher conversion rates with rich product content.