Digital Product Passport Accelerates: Bluestone PIM Enables Compliance

Tønsberg, Norway, 2 March, 2026

As the EU’s Digital Product Passport moves closer to implementation, Bluestone PIM unveils its DPP initiative, placing Product Information Management at the centre of regulatory readiness across Europe.

Between 2026 and 2030, Digital Product Passports are expected to become mandatory across most product categories, making product data transparency a condition of trade. Businesses that fail to align with these requirements risk losing access to the European market.

Market Access Starts with Product Data

Digital Product Passport will require companies to demonstrate what their products are made of, where they come from and how they can be reused or recycled. That data must be structured, reliable and ready to share.

Bluestone PIM works closely with customers to organise and prepare product information for these new requirements, helping them identify gaps and establish clear governance.

Solving DPP at the Data Level

Bluestone PIM is actively developing and testing its Digital Product Passport capabilities, including working prototypes and proof-of-concept solutions. The focus is straightforward: help enterprises prepare early and remain in control as regulatory expectations increase.

Bluestone PIM’s approach centres on:

Acting as the commercial engine for DPP data
Maintaining a single source of truth for product information
Enabling reliable data exchange with certified DPP providers
Supporting unique product identifiers, a critical element of EU compliance

Bluestone PIM is working with partners who can serve as DPP service providers, while focusing on governing structured commercial product data at scale.

I am closely tracking how the DPP framework is evolving. Preparation cannot wait for final technical standards. Structured product data needs to be in place before it can flow into any Digital Product Passport infrastructure. As the requirements become clearer, we are aligning our roadmap to ensure our customers are ready.

Borgar Hestad, Chief Sustainability and Digital Trust Officer at Bluestone PIM

Digital Product Passport Readiness at D-Congress

Join Bluestone PIM at D-Congress on 4–5 March 2026 to discuss Digital Product Passport readiness. Meet the team at Booth F26 to explore how structured product data governance strengthens compliance and competitiveness.

About Bluestone PIM

Bluestone PIM is a leading, AI-powered Product Information Management platform trusted by businesses in over 70 countries. As Digital Product Passport requirements reshape the European market, Bluestone PIM enables manufacturers and brands to structure, govern and distribute product information with the control and transparency regulation demands.

Bluestone PIM is the first MACH-certified PIM vendor, recognised by the MACH Alliance, an AWS Technology Partner and a member of AWS ISV Accelerate. It has been named a “Major Player” by IDC and featured in Gartner’s “Market Guide for PIM Solutions.”

For more information about the Digital Product Passport initiative, please visit Bluestone PIM.

Contact for media

Maya Pasek
Head of Content
maya@bluestonepim.com

Maya Pasek

E-mail: einar.augedal@bluestonepim.com