The PIM for IT Leaders Who Refuse to Compromise on Architecture
Your strategy is composable. Your PIM’s foundation should be, too. Build on a strong architectural core that connects your stack and keeps product data flowing smoothly. Scale to millions of products, move faster, and turn your vision into reality.

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Three Principles That Make Bluestone PIM Your Growth Engine
At its core, Bluestone PIM is built to unlock what technology leaders value most:
the freedom to shape their architecture, the power to enable their teams,
and the confidence of reduced risk at scale.
True Architectural Freedom
Engineered on MACH architecture, it ensures PIM in your stack stays flexible and future-ready.
Openness for custom extensions and robust Data Modeling & Governance give you full control over any level of enterprise-scale complexity.
Learn more:
MACH Architecture →
Data Modeling & Governance →
Empowered Developer Experience
Powered by a headless core and more than 700 documented APIs in full parity, with an event-driven architecture, Bluestone PIM gives developers the tools and control they need.
Empower your team to integrate, automate and work at speed.
Learn more:
API-first & Heedless PIM →
Syndication →
Uncompromising Enterprise Grade
Build your strategy on a foundation of absolute trust. Secured by design, with ISO/SOC certification and a 99.99% uptime SLA.
Its cloud-native AWS foundation provides the proven global scale required to run your most demanding operations with total confidence.
Learn more:
Security & Scale →
Trust center →

Why IT Leaders Select Composable PIM for Future-Proof Product Data Architecture
This is the technology that empowers your freedom. An architecture designed from the ground up
for maximum control, efficiency, and extensibility.
| Component | Strategic Value | |
|---|---|---|
| Microservices Core | Resilience & Efficiency | Unlike a monolith, a microservices architecture avoids a single point of failure. Each service scales independently, optimising performance and cost for an efficient data ecosystem. |
| Custom Microservices | Perfectly Align PIM To Your Needs | Build plugins with our UI components, then embed them in Bluestone PIM for tailored solutions with seamless, integrated workflows. |
| 100% Headless By Design | Automation and Faster Time-to-Value | Integrate and automate via APIs with true UI–API parity. Empower teams to create any workflow or front end programmatically, backed by comprehensive OpenAPI docs. |
| Cloud-Native SAAS | Elastic Scale & Global Performance | A multi-tenant, cloud-native SaaS designed for global enterprises, leveraging AWS to deliver elastic scaling, automated failover, and high performance worldwide |
| Event-Driven & RealL-Time Data | Business Agility | Event-driven publishing, webhooks, and data streaming replace slow batches with instant updates—keeping storefronts, apps, and partners up to date with real-time inventory and channel syndication. |
| Integrated & Headless DAM | Total Content Control | Manage product content—from specs to rich media—in one place. Native DAM keeps assets aligned with product data for on-the-fly transformations and consistent delivery across touchpoints. |
| Open Intelligence | Future-Proof AI Approach | Leverage built-in AI for immediate value while staying vendor-agnostic, with the freedom to integrate any LLM – keeping your data strategy agile, cost-efficient, and task-effective. |
Composable PIM for IT Leaders to Deliver Results
First MACH-Certified PIM
RESTful API Endpoints
Pre-defined Webhook Events
Financially Backed Uptime SLA
Global AWS Regions
API Parity (UI = Client)
Countries with Active Users
Advanced Attribute Types
Enterprise IT Leaders Rely on Bluestone PIM
An architecture built on clear principles delivers tangible business results, from streamlining complex supply chains to accelerating retail growth.
With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.
In less than 12 months, the company implemented Bluestone PIM’s MACH-certified, composable solution — laying the foundation for faster localisation, streamlined operations, and a more agile digital strategy.
Bluestone integrates seamlessly with our MACH architecture. Its advanced and flexible modeling capabilities make it easy to configure a wide range of product setups, supporting future expansion of both products and their content. With built-in connectors and straightforward integration, we can efficiently deploy content to Commercetools and Algolia.
“The flow from the start of the product to the end product is easier and faster. We provide better quality products to our customers. With Bluestone PIM, we can easily integrate with other platforms and now we work better between different parts of the organization to provide better quality data.”
Thomas Fehn,
Chief Digital Information Officer at St. Gobain Distribution Nordics
“After having evaluated over 40 different suppliers we believe that Bluestone PIM... is the one most capable of providing the flexibility needed for our product data and business requirements.”
Viktor Lövgren,
IT Project Manager at Starboard
“Isola selected Bluestone PIM due to its functionality, platform flexibility, and a rich portfolio of additional Apps that makes it easy to expand our solution on demand.”
Christine Øvrum Halvorsen,
Web Editor at Isola
"Bluestone PIM: User-Friendly And Cost-Effective! The system has met our needs and we are satisfied with the service and support provided by Bluestone PIM. We would recommend it to other businesses looking for a reliable and efficient Product Information Management solution."
Construction Industry
IT Manager
"Great Solution For Delivering Product Information In Multiple Channels. Ease of use for the user. Developer accessibility and ease of use of the API endpoints to plug into other apps and deliver experiences."
Manufacturing Industry
Head of IT and ecommerce
"A Fantastic Tool That Is Scalable, Affordable And Fits Well Into The Market. This is a fantastic scalable tool that fits our services well. Scalability, flexibility and they take responsibility in the industry."
Transportation Industry
Digital Marketing Manager
Ready to Build on a Smarter Foundation?
Let's have a strategic conversation about your architectural goals.
See how a PIM built on a true composable foundation can help you reduce technical debt, accelerate your teams, and transform your IT department into the growth engine for your business.
Book an Technology Session
We're here to help. A direct, technical conversation about your specific challenges and goals.
What Makes AI Analyst Stand Out

✦ End-to-End Solution
From detection to resolution, it offers a complete and fast workflow.
✦ Seamless Integration
Work where your product data already lives – with instant implementation and the intuitive interface you expect from Bluestone PIM.
✦ Human-Centric Design
Clear reasoning and control make every suggestion easy to understand and act on.
✦ Supports Various AIs
Optimise quality, cost, and use case flexibility.
Explore Practical Use Cases
for AI Analyst
Discover how AI Analyst solves product data challenges – from onboarding to campaign readiness and global scale.
See How It Fits Into Your Business Story:
- Retail & eCommerce – Accelerate seasonal updates
- Manufacturing – Optimise ERP content for sales channels
- Wholesale & Distribution – Standardise supplier data
- Global Brands – Keep product data consistent and structured across massive catalogues

