Bluestone PIM Blog

    The Beginner’s Guide to Effective Product Storytelling The Beginner’s Guide to Effective Product Storytelling

    Author, entrepreneur, and marketer Seth Godin once said: “Marketing is no longer about the stuff...


    Inside a Customer-First Company Inside a Customer-First Company

    In our office in Norway and in other countries, next to our logo, the primary spot is taken by this...


    Experience Is King: The Natural Progression from PIM to PXM Experience Is King: The Natural Progression from PIM to PXM

    Here’s the awful truth – as you’re reading these words, your products are competing with the exact...


    With or Without PIM: Business Benefits of Product Information Management With or Without PIM: Business Benefits of Product Information Management

    Imagine this. You just bought a brand-new house. There’s a front yard to play catch and a...


    Shopping in 2030 and the Growing Importance of PIM Shopping in 2030 and the Growing Importance of PIM

    Interview with Einar Augedal, CEO at Bluestone Q: Shopping in 2030. Do you think we’re going to...


    Product Variants: Benefits, Tips and Examples Product Variants: Benefits, Tips and Examples

    There are things in life we love to repeatedly do. Just like the Swedish people, who can’t...


    [Webinar] Benefits of API-ready SaaS for PIM [Webinar] Benefits of API-ready SaaS for PIM

    Taking full control over product-related information is a major step towards creating a...


    5 Ways to Make Your Customers Fall in Love with Your Product 5 Ways to Make Your Customers Fall in Love with Your Product

    Why do customers choose a particular product over another one? Why do they prefer this brand,...


    How to Identify True SaaS PIM from Fake SaaS PIM? How to Identify True SaaS PIM from Fake SaaS PIM?

    Don’t be fooled by hokey software providers who put their on-premises Product Information...


    How Do Large Retailers Manage Product Content? How Do Large Retailers Manage Product Content?

    One sales philosophy says that selling is initially the exchange of information between a seller...


    Bluestone PIM 2018 Updates Roundup Bluestone PIM 2018 Updates Roundup

    “Bluestone PIM has evolved greatly in 2018. We introduced major new features like language support ...


    2018 Staff Picks on the Bluestone Blog 2018 Staff Picks on the Bluestone Blog

    2018 is coming to an end. At this joyous time of year, we are grateful for our entire Bluestone...