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Product Information Management
Climate change is driving significant shifts in business strategy. For forward-thinking brands, embracing sustainability isn’t just about reducing environmental impact; it’s also about staying competitive and meeting the expectations of conscious consumers. According to Deloitte's 2024 CxO Sustainability Report, climate change is one of the top three most pressing challenges for 38% of C-level executives, and 50% of them have already implemented technology solutions to meet their climate and environmental goals.
In Europe, that shift has put product transparency at the centre of the European Commission's latest green agenda. The digital product passport is its most concrete expression yet.
Set to launch in 2026, the Digital Product Passport (DPP) is expected to redefine how businesses operate, offering a roadmap to greater efficiency, compliance, and sustainability in retail. Awareness is already high: 97% of organisations in a recent industry survey have heard of the DPP. Yet most are still in the early stages, with 53% describing themselves as "getting started."
Businesses must start preparing for this transformation now.
What is a Digital Product Passport?
A Digital Product Passport is a structured digital identity for a product, introduced under the Ecodesign for Sustainable Products Regulation (ESPR),
It brings together key data points such as:
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Materials and composition
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Manufacturing origin
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Environmental impact
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Certifications and compliance
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Repair, reuse, recycling, and disposal instructions.
This data is accessed digitally, often via a QR code placed on the product or packaging. When scanned, it opens a digital view of the product’s information.
Unlike traditional product documentation, a DPP is:
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Dynamic (updated in real time)
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Structured (machine-readable)
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Connected (shared across systems)
- Verifiable (traceable back to its source)
It replaces scattered product information with a single, reliable reference point.
Download free e-book: How to Create a Digital Product Passport. From 2026, the regulation begins to apply to selected product groups, requiring companies to provide structured, detailed information about the products they place on the EU market.
Download free e-book
How to Create a Digital Product Passport
From 2026, the regulation will begin to apply to selected product groups, requiring companies to provide structured, detailed information about theproducts they place on the EU market.
What Are the Goals of a Digital Product Passport?
The goals of the Digital Product Passport are transparency and reliable product data. It's built to solve two problems brands and consumers already face: growing demand for transparency, and a current lack of trustworthy product information.
The expected payoff is significant: 61% of companies anticipate enhanced trust in their brand and products as the top benefit. Others foresee demand uplift for sustainable products (36%), the enabling of circular business models (36%), improved supply chain resilience (28%), and product innovation (27%).
- Transparency: provides detailed product data, such as origin, materials, environmental impact and recyclability, accessible electronically at every stage of the value chain.
- Sustainability: promotes eco-friendly production and consumption by sharing information on carbon emissions, resource use and recyclability.
- Traceability: enables tracking of a product's lifecycle, from raw materials to disposal, improving supply chain visibility and accountability.
- Product quality and safety: ensures compliance with safety and quality standards via certifications, instructions and test results.
- Consumer empowerment: offers verified product data on sustainability, ethical sourcing and environmental impact to support value-based purchasing decisions.
- Circular economy: encourages longer product lifespans by detailing repairability, reusability and the presence of hazardous materials, reducing waste.
- Innovation and design: facilitates product innovation by encouraging repairable and sustainable designs through shared data.
- Regulatory compliance: standardises sustainability data for easy compliance with the ESPR and other EU regulations.
- Digital transformation: applies technologies like data carriers and structured APIs to provide real-time, verifiable access to product data across the supply chain.
- Data security and privacy: protects sensitive data from bad actors while maintaining transparency for regulatory and sustainability purposes. The system is privacy-by-design: general access to product information is anonymous by default, and no personal data is stored in a DPP unless an individual gives explicit, informed consent for a specific purpose.
What Information does the Digital Product Passport Require?
The exact data required in the DPP will depend on the group the product belongs to, as defined by the European Commission. Each product group and its specific data requirements will be governed by its own delegated acts under the Ecodesign for Sustainable Products Regulation.
So while the required information varies, there are some data points that may be included for different product categories:
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Origin: Where and how the product was manufactured, including the sourcing of raw materials.
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Materials: Information about the materials used, such as recyclability or the presence of hazardous substances.
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Environmental impact: Data on the product’s carbon footprint, energy consumption, and overall sustainability throughout its lifecycle.
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Compliance documentation: Safety certificates, user manuals, and other regulatory compliance documents (e.g., proof of conformity with EU standards).
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Circularity information: Guidance on repairability, reusability, recyclability, and durability.
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Disposal guidelines: Instructions for responsible disposal at the product’s end of life.
Each of these data points is tailored to the product group, so the information stays relevant to that product's environmental and regulatory context.
Are Any Products Exempt from the DPP?
Yes. Under the Ecodesign Regulation, a small number of product categories are excluded entirely: food and animal feed, medicinal products for human or veterinary use, living plants, animals and microorganisms, and products of human origin. Beyond these categorical exclusions, the Commission may also exempt a product group where another EU law already provides an equivalent digital information system, to avoid building duplicate systems for the same purpose.
Who Should Care About the Digital Product Passport?
The DPP will have ripple effects across many different stakeholders, all playing a role in ensuring transparency and compliance across the value chain.
Manufacturers and Producers
Manufacturers and producers are responsible for creating and maintaining DPP data. This includes materials, sustainability metrics, and compliance documentation.
For manufacturers, DPPs provide detailed insights into the origin and journey of their raw materials and components. This data allows them to pinpoint bottlenecks and keep every step aligned with sustainability and quality standards. By using DPPs to track product materials and certifications, they can also minimise errors and avoid supply chain disruptions.
Manufacturers specifically need to know what sustainability data ESPR requires them to collect before they can start building it into their DPP records.
Consumers
Digital Product Passport gives consumers the facts they need: where a product was sourced, what it's made of, how it was produced, and how environmentally friendly it is. This transparency allows buyers to make decisions that reflect their priorities, such as choosing eco-friendly or ethically sourced products.
Supply Chain Partners
With DPP, supply chain partners gain real-time visibility of where products are and what condition they’re in. This enables them to identify issues faster, whether it’s a shipment delay or a defect, leading to quicker resolutions and a more reliable supply chain.
Regulatory Authorities
DPPs make compliance simpler by providing authorities with verified, easily accessible product information. This streamlines the process of assessing whether products meet legal standards and allows for quicker corrective or enforcement actions if issues arise.
Retailers
For retailers, DPPs provide proof that the products on their shelves are authentic and meet quality standards. They can also use this transparency to attract consumers who value sustainability and product traceability. Also, by tracking shelf life or product recalls via DPPs, inventory management becomes more precise, helping them avoid stocking defective or expired goods.
Small and Medium-Sized Enterprises
SMEs get dedicated support built into the regulation. At EU level, that means targeted guidance and free digital tools accompanying new DPP rules where appropriate. At Member State level, it means mandatory "one-stop shops" for awareness and networking, and the possibility of financial assistance, specialised training, or organisational and technical support.
Environmental and Sustainability Advocates
Advocates can tap into comprehensive product data to analyse its environmental impact—whether it’s carbon emissions, material sourcing, or recyclability. This data allows them to hold companies accountable and support products that align with their sustainability goals.
Technology Providers
Technology providers play a critical role by creating the platforms that power DPPs. They ensure that product data is securely stored and shared in a way that’s accessible to the right stakeholders, while maintaining data privacy and integrity.
Implementation Timeline for the Digital Product Passport
The implementation of the DPP will be rolled out in phases, beginning with select key product groups. As specified in Regulation (EU) 2024/1781, the initial focus will be on 13 product groups, such as iron, steel, aluminium, textiles, and chemicals, with the first working plan expected to be adopted by 19 April 2025.
However, this is just the start. Development of DPP regulations will continue through the introduction of new delegated acts between 2023 and 2027, gradually expanding the range of product categories covered. Companies should stay updated on upcoming working plans to ensure compliance as the DPP rolls out across various industries.
Implementation Timeline for the Digital Product Passport
The DPP rolls out in phases, starting with priority product groups named in the first ESPR Working Plan under the Ecodesign Regulation (EU) 2024/1781, published 16 April 2025. Early priority groups include iron and steel, energy-related products, textiles, tyres, aluminium, furniture, and ICT products, based on environmental impact and circularity potential.
This is only the start. The Commission expects to adopt new delegated acts covering further product categories through 2030. Track the full year-by-year rollout to stay ahead of your product group's compliance deadline.
When Will the Digital Product Passport Become Mandatory?
The rollout is phased, starting with priority product groups.
Key Milestones
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2025: First working plan published
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2026: DPP registry established
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2027: First mandatory categories (e.g. batteries)
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2026–2030: Expansion across most product groups
Priority Product Groups (Initial Focus)
- Textiles and apparel
- Furniture
- Tyres
- Iron, steel, and aluminium
- Mattresses
- ICT and electronics (via two horizontal requirements: repairability, then recycled content/recyclability)
Over time, this will expand to cover nearly all product categories.
Why Is a PIM Solution Key to DPP Compliance?
One of the most critical steps in preparing for the DPP is ensuring that your product data is accurate, centralised, and accessible across all relevant platforms and to all stakeholders.
Achieving this level of precision and organisation can be challenging, but Product Information Management (PIM) solutions are specifically designed to streamline this process, making them the ideal tool to help businesses meet DPP requirements.
The biggest obstacles confirm why a centralised system matters: 31% of organisations cite collecting data from the supply chain as their top challenge, followed by understanding technical requirements (25%), technology constraints (14%), and cross-functional alignment (14%). PIM solutions are designed to handle large volumes of product data, keeping everything consistent, accurate, and up-to-date. To implement the DPP, businesses must first gather detailed product information. But without a centralised system to manage and organise this data, ensuring data accuracy and consistency can quickly become overwhelming.
Bluestone PIM simplifies this process by providing a Digital Product Passport solution and ensuring the necessary data is:
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Stored in a central repository: PIM systems act as a “single source of truth” for all product data where all product-related information is stored. This makes the data easier to manage, track, and update, as it eliminates the need to search through multiple sources for the right information to work with.
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Accessible to all relevant stakeholders: Whether it’s suppliers, customers, or regulatory authorities, PIM systems ensure that all required stakeholders have access to accurate, up-to-date product information.
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Complete and verified: Whether rules are set in advance or applied retroactively, PIM systems ensure all required product data is captured. If any key information is missing, the PIM flags these gaps for corrective action, thus helping businesses maintain data completeness and compliance.
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Accurate and consistent: Data in the PIM system can be automatically distributed across all channels, including the DPP, online marketplaces, company websites, and any other external platforms. With the PIM system synchronised across platforms, businesses can prevent the accidental publication of outdated or incorrect product information.
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Ready for regulatory changes: Should new data points be required, PIM systems can add or update as many data fields as needed. PIM features such as version control and user permissions help ensure that updates are handled efficiently and data accuracy and compliance are maintained as businesses adapt to new regulatory requirements.
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Traceable and transparent: A core objective of the DPP is to improve supply chain transparency and traceability. PIM systems centralise all product-related data, making it easier to manage and track the required information for regulatory compliance. They can then integrate with other systems, such as Enterprise Resource Planning (ERP) and Supply Chain Management (SCM), to gain full end-to-end visibility into a product’s lifecycle.
Conclusion
The Digital Product Passport (DPP) helps businesses improve transparency in their supply chains. With growing concerns about climate change and sustainability, companies must provide clear, accurate information about their products’ environmental impact. A PIM solution makes it easier to manage this information by keeping data accurate, consistent, and ready for use across the DPP and all other channels. This not only supports regulatory compliance but also helps businesses contribute to more sustainable e-commerce practices.
To learn more about how a PIM solution can help you comply with the DPP and other sustainability legislation, get in touch with our advisors, watch a quick demo video to explore our PIM features, or book a demo meeting to receive a walkthrough of the Bluestone PIM solution.
Borgar Hestad
Chief Sustainability & Digital Trust Officer
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