Definition: Product Attributes

What is a product attribute?

Product attributes are the specific characteristics or qualities that define a product, differentiate it from other products in the same category, and provide important details about a product. These attributes can be tangible (physical dimensions, color, material composition, etc.) or intangible (brand reputation, product quality, perceived value, etc.).

For example, the attributes of a smartphone may include:

  • Screen size: 6.5 inches
  • Processor: Octa-core
  • RAM: 8GB
  • Storage capacity: 128GB
  • Camera resolution: 48 megapixels
  • Battery life: Up to 12 hours of talk time
  • Operating system: Android 12
  • Brand: XYZ
  • Warranty: 1 year
  • Customer reviews: 4.5 out of 5 stars

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