Definition: Product Internationalization

What is product internationalization?

Product internationalization, also known as product globalization, is the process of adapting a product to meet the requirements and preferences of customers in different countries and cultures. This is done by companies that want to expand beyond the domestic market and reach an international customer base.

Companies looking to expand their global reach and sell products in different countries will need to take different cultural and linguistic factors into account when creating or translating product descriptions, packaging, and marketing materials. This may include adapting product names, descriptions, and images to better resonate with local consumers and comply with local laws and regulations.

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