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Business challenges
- Neumann extracts rich product information, including images, datasheets, and documentation, from an industry database. The data is provided by manufacturers, and at times it is not optimized for customer experience.
- The sheer volumn of the product portfolio calls for advanced technical solutions to ensure high performance of the eCommerce website.
- Category managers are responsible for overseeing entire product categories. Their work involves much more than updating product content, so automating routine tasks is both necessary and crucial.
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Solution
- Bluestone PIM became the master copy for all product information, making it possible to enrich or override industry database content as needed.
- The platform enabled processing product content on the fly, e.g. smart-cropping images and caching them for fast delivery.
- To make category maintenance easier, a directory structure is automatically built for product entries sourced from an external database. These entries are also pre-filled with basic category-level attributes (e.g. color and size).
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Outcomes
- Product information is rich and consistent and meets the company's standards for customer experience.
- Any changes in product information sync seamlessly with the eCommerce platform.
- Category managers are well-supported in overseeing their categories and can focus more of their efforts on growing the product portfolio.
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PIM in B2B Sales
