Bluestone PIM Launches AI Agent for Fast, Easy Product Data Management

Oslo, Norway, 21 October 2025 – Bluestone PIM has taken another confident step towards the future of agentic commerce with the launch of its AI Agent, a conversational interface that allows users manage product information simply by talking to their system.

In plain terms, it’s like having a personal assistant embedded in your PIM — built specifically for product data.

Within the next few years, traditional business software across industries and markets will be heavily influenced by AI-powered agent-to-agent (A2A) operations and transactions. Intelligent systems will automatically evaluate, negotiate, and execute commerce with minimal human involvement.

 

---

Morten Næss  Chief Product & Innovation Officer at Bluestone PIM

What the AI Agent in Bluestone PIM Does

Instead of building queries, Bluestone PIM users can now type or say what they need.

For example:

• “Show me all the products with missing images.”
• “List all SKUs that aren’t translated into German.”
• “Generate short descriptions for the latest product batch.”

The AI Agent understands the request, finds the data, and delivers results instantly. It is designed to reduce friction, speed up time to market, and make PIM accessible to everyone, not just data managers.

This is only the beginning. Bluestone PIM has outlined an ambitious roadmap for the AI Agent that extends well beyond smart queries.

In this demo, you’ll see how the first real AI Agent in PIM software works using natural language commands:

What Is the Future of the AI Agent in Bluestone PIM?

Today’s version handles natural-language queries. The next phase, already in development, will turn the AI Agent into a full digital assistant for PIM users. 

It will be able to explain how features work (“How do I bulk edit?”), carry out commands (“Update all prices by 5%”), and even connect with other systems in a company’s tech stack.

In the company’s long-term vision, multiple intelligent agents, both within and outside Bluestone PIM, will coordinate product data across systems such as ERP, DAM, and e-commerce platforms.

“We’re building a bridge between human intent and automated execution,” Morten Næss says. “The end goal is not to replace people but to remove the barriers that slow them down.”

Why the Bluestone PIM AI Agent Matters for Modern Commerce

For Bluestone PIM customers, this launch means a faster, simpler, and more collaborative way of working with product data.

Marketers can pull insights without knowing SQL. Product managers can clean up data in minutes instead of hours. Global teams can work across languages effortlessly, since the AI Agent understands multiple languages out of the box.

Behind the scenes, Bluestone PIM’s composable architecture and AI-native foundation make all of this possible.

Unlike traditional PIMs built for static workflows, Bluestone PIM's API-first system is designed for integration, automation, and intelligent orchestration from day one.

A Glimpse Into Bluestone PIM’s AI Vision

The AI Agent is part of Bluestone PIM’s  broader AI Vision — a long-term strategy to  ensure product information systems  are not merely compatible with AI but fundamentally powered by it.

According to Bluestone PIM, the next generation of PIMs will be intelligent systems that act on your behalf. Bluestone’s microservice-based design and MACH (Microservices, API-first, Cloud-native, Headless) principles position it strongly to lead this evolution.

Available Now

Bluestone PIM’s AI Agent is available to customers today, with additional features rolling out throughout 2025. Companies interested in exploring how AI Agent can fit into their product data workflows can request a personal AI Briefing directly via Bluestone PIM’s website.

About Bluestone PIM

Bluestone PIM is a composable, agentic Product Information Management platform built for the AI era. Headquartered in Norway with teams across Europe, North America, and Asia, Bluestone PIM helps brands, manufacturers, and retailers manage product information at scale, enabling faster launches, richer product experiences, and smarter commerce.