Selling a single product might get you a sale. But selling a well-thought-out product bundle? That can get you a bigger sale, a happier customer, and fewer headaches for your sales team.
Manufacturers are under constant pressure to stay competitive. Better margins, faster delivery, less admin. One way to do this, without overhauling your product line, is to rethink how you package and sell what you already make. That’s where product bundles are essential.
Let’s break it down.
What Do We Mean by Product Bundles?
Product bundles are pre-configured sets of items sold together. In some cases, the buyer can tweak them. In others, they’re fixed. Either way, they’re a powerful tool for manufacturers looking to streamline sales and boost revenue.
You’ve probably seen this in retail, like a razor with extra blades. But in manufacturing, bundles can be just as useful.
Types of bundles manufacturers use:
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Fixed kits: e.g. a starter pack with tools and accessories
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Configurable bundles: e.g. a machine with optional nozzles, mounts, or sensors
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Product + service packages: e.g. equipment plus installation and maintenance
Why Bundling Works in Manufacturing
There’s nothing complicated about the idea.
Here are the key reasons why product bundles work especially well for manufacturers:
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Make life easier for your customer - no need to chase compatible parts
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Increase your average order value
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Support cross-selling without pushy sales tactics
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Help launch new products by pairing them with bestsellers
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Reduce manual work for your sales and support teams
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Real Examples of Manufacturing Bundles
Let’s make this more tangible. Here are a few examples of how bundling plays out in real manufacturing environments:
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Tool supplier: Drill + spare battery + case = ideal starter kit for new buyers
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Construction materials: Insulation board + adhesive + protective sheet in one delivery
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Machinery manufacturer: Equipment + calibration + annual service = complete solution
You’re not just selling products but real solving problems, making it easier for buyers to say “yes”.
Why Managing Bundles Manually Is a Problem
Here’s where it gets messy.
Trying to manage bundles in spreadsheets or via an ERP alone is slow, rigid, and full of errors. Your team ends up duplicating work. Updating specs or prices takes forever. Different channels show different versions. And the moment you offer personalisation or dynamic pricing, everything falls apart.
If your system isn’t built to handle bundles, the whole process becomes a liability.
How PIM and a Bundle Configurator Fix the Problem
A modern Product Information Management (PIM) platform with a bundle configurator changes the game.
With Bluestone PIM, for example, you can:
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Create fixed or flexible bundles in minutes
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Let buyers or sales reps build their own bundles with required/optional logic
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Set pricing rules so discounts, tiered prices or service add-ons apply automatically
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Push the bundles to all your sales channels (e-commerce, marketplace, PDF catalogues)
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Update descriptions, specs, images, and pricing in one place
The result? Less admin, fewer errors, more sales.
What to Look For in a Bundle Configurator
If you’re shopping around for solutions, make sure you get:
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A user-friendly interface (ideally drag-and-drop)
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Support for nested or conditional product logic
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Ability to handle real-time pricing and promotions
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Seamless connection to your PIM and other systems
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Omnichannel readiness so the bundle looks right everywhere you sell
Smarter Selling Starts With Better Bundling
Product bundles aren’t just for retailers. If you’re a manufacturer, they can:
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Improve customer satisfaction
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Speed up sales cycles
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Help you stand out from competitors
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Cut back on internal workarounds
But the right tool makes all the difference. If your current setup can’t handle bundles without a spreadsheet or two, it’s time to move on.
Bluestone PIM’s Advanced Bundle Configurator is built for manufacturers like you. It makes bundling products and services simple, flexible, and scalable.
