Rich content is any type of media or interactive elements that enhance the visual and experiential appeal of a product or service on a website or eCommerce platform. It can include a range of content types, including images, videos, 360-degree product views, virtual and augmented reality experiences, user-generated content, and more.
Rich content can add depth, interactivity, and visual appeal to a product detail page to create an engaging and immersive shopping experience that cannot be achieved through plain text alone.