What is product information?
Product information, also known as product data and product content, refers to all of the written, visual, and multimedia information that helps communicate what a product is, how it works, and why customers should buy it. It serves as a comprehensive source of knowledge about a product to educate and inform customers about the features, benefits, and specifications of the product. Product information can come in the form of a product description, digital assets, pricing information, shipping and return policies, stock availability, customer reviews, and many others.
Product information can be stored in spreadsheets and handled manually or managed with a Product Information Management (PIM) system to automate and assist in the data management, optimization, and syndication processes.