Product Experience Management
What is product experience management?
Product experience management (PXM) is the process of managing all aspects of the product experience, including product data, content, and presentation, to ensure that customers have a positive and consistent experience with a brand.
The goal of PXM is to create a unified product story, which includes enriched product information such as product descriptions, images, videos, reviews, and ratings, and deliver consistent and personalized product information to customers across all channels and touchpoints. This way, customers will have access to all the information they need to make an informed purchase decision and receive a comprehensive and positive product experience that leaves them satisfied.
PXM can be done with Product Information Management (PIM) software. It serves as a centralized repository for product information where it can be managed, enriched, and syndicated to all channels. With PIM, companies can ensure that their product information is always accurate, up-to-date, and consistent across various sales channels and touchpoints, and that they are delivering the best product experience to their customers.