Scale Product Content Fast With AI Templates for Product Enrichment

Launching new products should be exciting, not a struggle to maintain brand consistency or adapt messaging for each channel. Yet, for many e-commerce teams, product enrichment is manual, inconsistent, and slow.

Common pain points:

• Generating compelling product descriptions consumes hours or days
  
  
• Copy is rewritten for each market, wasting resources
  
  
• Brand tone varies between teams, markets, and freelancers

The truth is: scaling product content does not mean sacrificing consistency. You just need the right kind of AI.

This article explains when to use AI templates for product enrichment and when not to use AI in your e-commerce strategy.

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1. Which AI Should You Use for Generating Product Descriptions?

AI should be built directly into your Product Information Management (PIM) system, not just added on as an external tool. 

This is the only way your e-commerce team can fully control product descriptions and update them instantly across all sales channels.

Instead of relying on traditional software, use a modular, AI-powered PIM that acts as a smart toolbox for your product data. 

This allows your team to quickly create high-quality, brand-aligned descriptions using custom prompts.

Your PIM’s AI enrichment capabilities should allow you to:

• Select your preferred AI model directly within PIM
  
  
• Generate new product descriptions at scale
  
  
• Analyse content quality and consistency
  
  

Generating product descriptions with AI is secure under two conditions:

1. You have a detailed, brand-oriented prompt
   
   
2. A human editor reviews and approves the generated content before publication
   
   

Copy-pasting prompts every time you generate product descriptions for a new category is time-consuming.

That is why the best way to enrich your content is to use AI templates.

2. What are AI Templates in PIM?

AI Templates in a PIM system are smart tools that help you create and update product descriptions quickly.

Instead of writing each product description from scratch or copying and pasting, you use ready-made templates. These templates tell the AI exactly how each product description should look and sound. 

For example, they can set:

• The structure (where to put the headline, bullet points, and features)
  
  
• The tone (formal, friendly, technical, etc.)
  
  
• The vocabulary (the right words and phrases for each product category)
  
  
• The rules (which details must always be included)
  
  

Why is this useful?

• Every product description follows the same rules and style, so your brand always looks professional, no matter who is creating the content.
  
  
• You can update or create hundreds of descriptions in minutes, not days.
  
  
• Important details are never missed, because the template guides what information to include.
  
  
•  Even if you have a big team or lots of markets, anyone can create high-quality product content with minimal effort or training.

With Bluestone PIM, these AI templates are built into your daily workflows. That means your product information stays up to date and on-brand across all your channels, with much less manual work.

Companies are already using AI Templates to generate product descriptions:

Bergene Holm, a leading Norwegian manufacturer managing over 6,000 SKUs, uses AI templates in Bluestone PIM to automatically generate and update their product descriptions.

This means Bergene Holm can produce accurate, brand-consistent content much faster, with far less manual work. Every description is also tailored for the right audience, helping them stay competitive across all channels.

3. How to Scale Product Content Enrichment with AI Templates 

AI Templates integrate directly with Bluestone PIM and your product data structure. In practice, this enables you to:

• Create content blueprints for different product categories
  
  
• Define tone and structure for each market or sales channel
  
  
• Apply templates in bulk or automatically via rules
  
  
• Pull in attributes dynamically, including custom fields
  
  
• Generate multilingual copy, all based on the same structure

4. When Do AI Templates in PIM Make the Biggest Difference?

No matter if you’re a category manager, marketer, or localisation specialist, using templates for product enrichment saves you time and effort.

AI templates are especially helpful in these situations:

1. Global expansion: Use market-specific templates to localise product descriptions across languages, maintaining structure and tone.
2. Seasonal launches: Roll out hundreds of new products with one-click content generation using tailored templates per category.
3. B2B and regulated industries: Embed compliance directly into your templates to maintain strict product specifications or legal requirements.
4. Content QA and re-enrichment: Re-run enrichment when attributes are updated or requirements change, no need to start copy from scratch.

See the AI Templates in Bluestone PIM in Action

Bluestone PIM’s AI Templates empower your e-commerce teams to generate consistent, high-quality product descriptions no matter how many SKUs, channels, or markets you manage. See how it works, step by step.

Request a free demo to see Bluestone PIM in action!