Bluestone PIM Blog

Borgar Hestad

Borgar Hestad is the Chief Sustainability & Digital Trust Officer at Bluestone PIM. With more than twenty years in the industry, he leads the company's work on Digital Product Passports, ESPR compliance, and the product data infrastructure that regulation now demands. He works directly with manufacturers and retailers preparing for requirements that most organisations have not yet started to plan for. Borgar was previously Chief Sales Officer at Bluestone PIM, so he understands the commercial side of product data as well as the regulatory one. He works across both halves of the Digital Product Passport problem: the regulatory detail and the data architecture needed to meet it. He tracks the ESPR Working Plan and the delegated acts that define product-specific requirements, and translates them into practical steps an organisation can take before its product category is called. His view is consistent: DPP is a product data problem before it is a compliance problem, and the organisations that fix their data governance now will meet the regulation as a by-product. On the Bluestone PIM blog he shares experience from helping manufacturers and retailers prepare for Digital Product Passport requirements, writing for the people who have to act on regulation rather than read about it in the abstract: compliance managers, heads of digital, and sustainability leads.