Bluestone PIM Blog

    Category: Storytelling
    From Bland to Brilliant: How to Craft a Killer Product Description From Bland to Brilliant: How to Craft a Killer Product Description

    As a retailer, your product description serves as a powerful tool to entice and engage your...


    5 Examples of Great Storytelling Tactics for Boring Products 5 Examples of Great Storytelling Tactics for Boring Products

    Not every brand offers products as inherently sexy as Apple, Nintendo, or Gucci. A hammer is just a...


    The Art of Brand Storytelling in Retail Marketing The Art of Brand Storytelling in Retail Marketing

    It was an ordinary creamer cow made of porcelain. Small, black, with a bit grumpy look. However,...


    The Art and Science of Customer Experience The Art and Science of Customer Experience

    Customer experience is the new black. It builds customer loyalty and helps you drive sales for your...


    The Beginner’s Guide to Effective Product Storytelling The Beginner’s Guide to Effective Product Storytelling

    Author, entrepreneur, and marketer Seth Godin once said: “Marketing is no longer about the stuff...