Bluestone PIM Blog

    Ethan Zhou

    Ethan Zhou

    Ethan Zhou is a digital marketing specialist at Bluestone PIM. SEO is his game, but he also enjoys crunching numbers, making sense out of data, and experimenting with ideas. Deep down though, he’d rather chill at home and battle opponents online in Magic: The Gathering Arena.

    Recent posts by: Ethan Zhou
    Choosing between Omnichannel and Multichannel Choosing between Omnichannel and Multichannel

    In the early days of eCommerce, most retailers adopted a multichannel strategy to test online...


    PIM and CMS: What They Can Do for Rich Product Content PIM and CMS: What They Can Do for Rich Product Content

    In our previous articles, we've dived into the nuances separating Product Information Management...


    18 Types of Product Information for eCommerce (with Examples) 18 Types of Product Information for eCommerce (with Examples)

    When it comes to product information, it's easy to feel a little lost. Whether you are a seasoned...